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Introducing Niche: the social media startup that connects top-ranking content creators to brands

You don’t have to be a vet­er­an con­tent man­ag­er to appre­ci­ate that when a social media start­up bags $550,000 dol­lars in seed fund­ing less than six months after being found­ed, it’s like­ly to be pret­ty darned hot. And that’s the rep­u­ta­tion that New York-based Niche is clear­ly very hap­py to be build­ing. Tal­ent meets brands Co-found­ed in June this year by Dar­ren Lacht­man and Rob Fish­man (erst­while social media edi­tor at The Huff­in­g­ton Post), Niche con­nects its com­mu­ni­ty of influ­en­tial, pop­u­lar social media cre­ators with lead­ing brands to help the lat­ter “super­charge their social pres­ences”. The more ques­tion­ing con­tent man­ag­er may be won­der­ing how Niche can stand out from the crowd when more estab­lished out­fits like Adly have been mak­ing mon­ey from cele­bri­­ty-fueled social media mar­ket­ing cam­paigns for some years now. But to date, Niche cre­ators between them reach a 75 mil­lion-strong col­lec­tive audi­ence. Impres­sive stuff. Cre­ators get a pro­file that pulls togeth­er all their accounts and con­tent from oth­er social net­works. They also get ana­lyt­ics which show them what con­tent is engag­ing peo­ple (and what isn’t). All for free of course; and they get to make some mon­ey if they take part in mar­ket­ing cam­paigns. The ana­lyt­ics gives valu­able…

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