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Want to work out your agency’s media spend before running your campaign? Find out what the competition’s spending (and making) first with AdClarity

Whether you’re a busi­ness devel­op­ment man­ag­er or an adver­tis­ing sales man­ag­er, max­i­miz­ing online adver­tis­ing sales is a promi­nent pri­or­i­ty. But just how do you plan and run the cam­paign, while get­ting the media spend just right, when you’re not sure what the com­pe­ti­tion is up to? Thanks to a new prod­uct from New York ad start­up BiScience, that’s one area of guess­work that’ll pass into his­to­ry. Intel­li­gent intel­li­gence BiScience’s “AdClar­i­ty” media intel­li­gence plat­form tracks over 5 mil­lion ads from more than 300,000 adver­tis­ers, run­ning in more than 2 mil­lion cam­paigns on over 7,000 publisher’s web­sites. And it also keeps tabs on pric­ing by con­nect­ing with lead­ing ad exchanges, giv­ing crys­tal clear snap­shots of pre­vi­ous­ly murk­i­ly obscure data – like how much oth­er adver­tis­ers are spend­ing and how much pub­lish­ers are mak­ing. Even the most hard-bit­ten busi­ness devel­op­ment man­ag­er can’t fail to be impressed with that kind of gold dust. CEO and co-founder Kfir Moy­al is pret­ty clear about who will find AdClarity’s offer­ings most valu­able: “I think advertisers/agencies are the sweet­est spots as it plays a key con­sid­er­a­tion for them while plan­ning and deploy­ing cam­paigns. Hav­ing said that, pub­lish­ers always like to com­pare mon­e­ti­za­tion alter­na­tives and prof­itabil­i­ty so their use…

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