// ViewContent // Track key page views (ex: product page, landing page or article) fbq('track', 'ViewContent');

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Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

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Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

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Monday, February 5, 2018

How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Why You Want to Work at Snapchat -

Wednesday, January 24, 2018

Why You Want to Get a Job at Vogue Magazine: -

Thursday, January 18, 2018

Is it Better to work at Buzzfeed or The New York Times? -

Friday, January 12, 2018

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

Executive Editor Job at Philadelphia Gay News -

Friday, November 10, 2017

How is VNTANA Creating Social Augmented Reality with Hologram Technology? -

Monday, October 30, 2017

Doob 3D Could Replace the Photo Industry with Real-Life Sculptures -

Sunday, October 29, 2017

Techcrunch Interviews: Infinite Analytics Can they Predict What you Will Buy Next? -

Thursday, October 19, 2017

Can SyncThink Read Your Mind? -

Wednesday, October 18, 2017

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How do you turn $77 million in advertising revenues into $3 billion dollars?

Why Publishers Should Ditch Advertising

Publishers are leaving billions of dollars on the table by focusing on advertising as their primary revenue source.  In reality advertising revenue should be the last channel of revenue they rely on. With words like view ability, fill rate and Ad blockers (the really bad word) the advertising eco system has become a mine field with many obstacles to overcome. In a July 2014 study by Google the search engine giant determined that the average website’s ad view ability is 50.2%.  That means half of the average publisher’s ads are not seen and do not earn any income for the publisher. With the steep growth of Programmatic ad buying site specific purchases are becoming rarer for traditional ad units.  Advertisers are purchasing audiences using behavioral data and are matching that to the cheapest inventory they can find to cherry pick the best audience for their product. So CNN gets a low ball ad buy and the advertiser only buys the ads viewed by the optimal prospects for their products.  If a Publisher can attract a premium audience perhaps they can maximize their ad revenue.  But even the most premium Publishers (ie: Wall Street Journal, Time Inc., Vogue etc) cannot consistently attract…

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