Is Salesforce a Great Place to Work? -

Wednesday, June 26, 2019

Is Apple a Great Place to Work? -

Wednesday, June 19, 2019

Do I want to work at Adobe? -

Wednesday, June 12, 2019

NVIDIA, why work here? -

Friday, June 7, 2019

Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
Jobs are in Los Angeles?

Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

Why You Want a Job at Twitter -

Monday, February 5, 2018

How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Why You Want to Work at Snapchat -

Wednesday, January 24, 2018

Why You Want to Get a Job at Vogue Magazine: -

Thursday, January 18, 2018

Is it Better to work at Buzzfeed or The New York Times? -

Friday, January 12, 2018

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

Executive Editor Job at Philadelphia Gay News -

Friday, November 10, 2017

Making Job Search Easier by Finding the Great Companies First

Find a
Title/Keywords Company Name
City, state or zip (optional)

OneSpot transforms content into ads and wins $1.5 million in new funding

OneSpot transforms content into ads and wins $1.5 million in new funding

As more companies join the content marketing bandwagon, one startup is leading the way with a new platform designed to help them promote their brand by converting brand-site and other web-based content into ads.

OneSpot is aiming to change the face of online advertising sales with its innovative approach. As more than a few advertising sales managers, business development managers and search engine marketing specialists know in their hearts, the rise of content marketing is qualifying the effectiveness of more traditional ads.

Making marketing interesting, not annoying

The firm’s CEO and founder, Matt Cohen, argues that it’s lively editorial content, not advertising, which has the greatest impact on people’s opinions.  But he thinks that the content vs. advertising distinction is a false dichotomy, anyway, because for most people the real difference isn’t between commercial and non-commercial but between “annoying” content and interesting content.

OneStop is dedicated to promoting interesting content, using lively blogs from a brand’s website or favorable reviews of a product from elsewhere on the Web, and then repackaging them as banner ads distributed over a wider network. Customers funnel all their content into OneStop’s system; all content from a brand’s feed gets in automatically while that from different sites can be added manually.

Clever targeting through relationships

Cleverly, it targets ads to individual viewers, nudging them subtly toward the outcome specified by the advertiser.  Visitors to a OneStop site get tracked by a cookie, whereupon it delivers customized ads based on other sites visited.

Cohen says that retargeted ads usually aim to drive a particular outcome (like signing up for email alerts or making a purchase). But OneStop aims to build a relationship with the viewer first, bringing the desired outcome about a little further down the road.

Ryan Koechel, director of e-commerce at Remington (one of the startup’s early customers), said:

“OneSpot has been able to give us a ROI on display ads that we would have never thought possible and we found OneSpot really enabled us to come full circle with our strategy. They are definitely the missing link in our 360 degree approach to digital marketing, are just as valuable as PPC and complementary to every other marketing channel we use.”

The company has just secured $1.5 million in a funding round led by RSL Venture partners.

Print Friendly, PDF & Email
Leave A Comment

You must be logged in to post a comment.