Bright­Line in New York, the lead­ing provider of rich media adver­tis­ing on tele­vi­sion is in need of a Prod­uct Man­ag­er. They are expe­ri­enc­ing sig­nif­i­cant growth and look­ing for an expe­ri­enced Prod­uct Man­age­ment leader to help devel­op the prod­ucts and ser­vices that will get them to the next lev­el as well as pro­vide edu­ca­tion and prod­uct mar­ket­ing inter­nal­ly and exter­nal­ly about how those prod­ucts ben­e­fit our clients and end users. They are devel­op­ing the next gen­er­a­tion of UXTV™ rich media adver­tis­ing prod­ucts for tele­vi­sion and pro­pri­etary iQ ad serv­ing and ana­lyt­ics platform.

As a Prod­uct Man­ag­er you will guide the team charged with grow­ing exist­ing prod­ucts and the devel­op­ment of new prod­ucts. You must pos­sess a unique blend of ad tech indus­try expe­ri­ence, busi­ness acu­men, and tech­nol­o­gy under­stand­ing. A deep under­stand­ing of the ad tech and keen inter­est in new adver­tis­ing trends/practices is required. You must be able to under­stand the strate­gic big pic­ture and man­age a team to ensure suc­cess­ful imple­men­ta­tion and roll-out.
Have own­er­ship of the full prod­uct life­cy­cle and roadmaps – from con­cep­tion through imple­men­ta­tion, go-to-mar­ket, opti­miza­tion and evo­lu­tion – for all ad products.

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Who is the right can­di­date for the Prod­uct Man­ag­er posi­tion at BrightLine?

You will be the inter­nal evan­ge­list for ad prod­ucts and ser­vices, work­ing close­ly with oth­er man­agers to ensure incor­po­ra­tion of ad prod­ucts across con­nect­ed TV part­ner platforms/apps.

Exten­sive knowl­edge of ad serv­ing tech­nolo­gies, audi­ence tar­get­ing, pro­gram opti­miza­tion, ana­lyt­ics, and indus­try-stan­dard per­for­mance bench­marks for mobile + web. Iden­ti­fy and dri­ve prod­uct solu­tions across teams (E.g. Devel­op­ment, Oper­a­tions, Ana­lyt­ics, Cre­ative, and Sales). Incor­po­rate feed­back from Sales, Oper­a­tions and cus­tomers (agen­cies, direct clients) to address mar­ket needs and improve the effi­cien­cy of all ad products.

Eval­u­ate the rev­enue impact of new ad fea­tures, pro­grams and tech­nolo­gies. Cre­ate and man­age pri­or­i­ties from clients and strate­gic needs. Write detailed product/feature spec­i­fi­ca­tions and cre­ate mock-ups when need­ed. Gath­er, write and man­age require­ments col­lect­ed from var­i­ous sources.

Cre­ate and man­age poten­tial part­ner rela­tion­ships. 6+ years in Ad Tech work­ing with prod­uct man­age­ment, ana­lyt­ics, and tech­nol­o­gy. Expe­ri­ence with inter­ac­tive rich media is a plus. You are not a design­er but you have great design sense espe­cial­ly in regard to over­all user expe­ri­ence. Deep under­stand­ing of the ad tech eco-system.

Strong under­stand­ing of the media and adver­tis­ing echo sys­tem and how it is evolv­ing, espe­cial­ly under­stand­ing of the TV-to-dig­i­tal migra­tion and its chal­lenges. B.S. Degree (or equiv­a­lent) in Engi­neer­ing or Com­put­er Science.

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What does Bright­Line have to say about its services?

Join the cut­ting edge of adver­tis­ing where tele­vi­sion meets dig­i­tal! The com­pa­ny enables adver­tis­ers and con­tent dis­trib­u­tors with the design, deploy­ment and data aggre­ga­tion they need to engage TV view­ers in the frag­ment­ed and rapid­ly evolv­ing landscape.