:

Is Salesforce a Great Place to Work? -

Wednesday, June 26, 2019

Is Apple a Great Place to Work? -

Wednesday, June 19, 2019

Do I want to work at Adobe? -

Wednesday, June 12, 2019

NVIDIA, why work here? -

Friday, June 7, 2019

Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
Jobs are in Los Angeles?
-

Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

Why You Want a Job at Twitter -

Monday, February 5, 2018

How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Why You Want to Work at Snapchat -

Wednesday, January 24, 2018

Why You Want to Get a Job at Vogue Magazine: -

Thursday, January 18, 2018

Is it Better to work at Buzzfeed or The New York Times? -

Friday, January 12, 2018

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

Executive Editor Job at Philadelphia Gay News -

Friday, November 10, 2017

Making Job Search Easier by Finding the Great Companies First

Find a
JOB
Title/Keywords Company Name
City, state or zip (optional)
 

New York ecommerce startup Casper starts shipping its uber-comfy mattresses – and sales go through the roof

Casper, the New York e-commerce startup specializing in uniquely engineered “super premium” mattresses, has started shipping its product just two months after banking $1.6 million in seed funding. And any e-commerce analysts out there who think that buying a mattress online sounds weird (how do you know if it’s comfy?) will need to think again: early sales have been going “phenomenally well”, according to Casper’s co-founder and CEO Phillip Krim.

A mattress in a box

Actually, e-commerce analysts who read about Casper’s seed funding in February may have had their curiosity stirred and frustrated at one and the same time. At that point, the company was keeping its product under a veil, save to say that it had been specially engineered from top quality materials yet would have a very affordable price tag. Now that it’s been launched, however, the cat is out of the bag.

Or rather, the mattress is out of the box. Literally. Mattresses are shipped after being compressed into a box that’s no bigger than a set of golf clubs, making Casper the first mattress company capable of sending its product to customers via bike messenger.

But, business-savvy e-commerce analysts take note: it’s not just the engineering that sets Casper mattresses apart. It’s the uber-efficient supply chain too. By cutting out the retail showroom factor (you can still take a test flight on the mattress at the company’s NoHo office), and paring down the supply process, Casper offers a fabulous product that would conventionally cost between $3,000 and $4,000 for under $1,000.

Genius design, outrageous comfort 

The firm’s Creative Director and fellow co-founder Luke Sherwin says that the traditional method of buying a mattress is “broken”: it’s impossible to get a meaningful impression of the actual sleep experience from showroom mattress just by lying on it for a few minutes. Casper has a 40-day return window, allowing customers to really sleep on the mattress first.

The mattress is fiendishly and cleverly designed: by placing a layer of airy latex foam above a layer of memory foam, it delivers the bouncy feel you’d expect from a spring bed while offering all of the anatomical support of memory foam – without that slightly off-putting “stuck in” feeling straight memory foam often leaves you with.

The result? As Krim puts it, “An outrageously comfortable bed.”

Print Friendly, PDF & Email
Leave A Comment

You must be logged in to post a comment.