Is Salesforce a Great Place to Work? -

Thursday, December 26, 2019

Is Apple a Great Place to Work? -

Wednesday, June 19, 2019

Do I want to work at Adobe? -

Wednesday, June 12, 2019

NVIDIA, why work here? -

Friday, June 7, 2019

Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
Jobs are in Los Angeles?

Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

Why You Want a Job at Twitter -

Monday, February 5, 2018

How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Why You Want to Work at Snapchat -

Wednesday, January 24, 2018

Why You Want to Get a Job at Vogue Magazine: -

Thursday, January 18, 2018

Is it Better to work at Buzzfeed or The New York Times? -

Friday, January 12, 2018

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

Executive Editor Job at Philadelphia Gay News -

Friday, November 10, 2017

Making Job Search Easier by Finding the Great Companies First

Find a
Title/Keywords Company Name
City, state or zip (optional)

New York-based mobile ad startup StartApps boosts in-app advertising bucks with 3D innovation

New York-based mobile adver­tis­ing plat­form Star­tApp is going 3D, a move which should come as lit­tle sur­prise to any­one hold­ing media jobs in mobile adver­tis­ing agen­cies.

Feel­ing the mobile pulse

Let’s be more spe­cif­ic: Star­tApp, which was found­ed in 2010, has kept a keen eye on devel­op­ments in mobile phones adver­tis­ing from the out­set, and like every­one with media jobs in this sec­tor, it’s noticed that mobile app con­sump­tion is bur­geon­ing, over­tak­ing web brows­ing in 2011 and poised to over­take TV view­ing time too.

The num­ber of peo­ple using mobile apps has leapfrogged by 35 per cent since last year, reach­ing 127 min­utes per day as opposed to just 70 min­utes spent surf­ing the Web (a con­trac­tion of 2.4 per cent).  But there’s a conun­drum here, which is exer­cis­ing app devel­op­ers and entre­pre­neurs alike: how to make mon­ey out of this rip-roar­ing take-off in mobile app usage?

Gart­ner fore­casts that mobile app down­loads will total 309 bil­lion by 2016. But 93 per cent will remain com­plete­ly free. So how to make a buck? Star­tApp thinks it may have a lucra­tive answer: the 3D App­Wall, which effec­tive­ly tur­bo-charges in-app ads giv­ing them a vibrant new lease of life.

And it couldn’t have come at a more appo­site time: a new study from Juniper Research sug­gests that in-app adver­tis­ing spend­ing will sky­rock­et from last year’s $2.4 bil­lion to a stun­ning $7.1 bil­lion by 2015. Releas­ing 3D ads now seems like an espe­cial­ly time­ly move.


The New York start­up foment­ed a storm in the mobile adver­tis­ing world last year when it revealed that in just two years, its tech­nol­o­gy had been down­loaded no less than 800 mil­lion times.

Star­tApp helps devel­op­ers mon­e­tize by means of mobile search and in-app adver­tis­ing, and it does both exceed­ing­ly well. Down­load StartApp’s lit­tle soft­ware pack­age and a new search icon will appear on your home page. When­ev­er you use that icon to con­duct a search, a cut of prof­it will qui­et­ly go to Star­tApp and its app devel­op­ers. About one fifth of Android devices now car­ry the tech­nol­o­gy, which gives Star­tApp an envi­able acco­lade: biggest inde­pen­dent search dis­tri­b­u­tion net­work in the West.

App devel­op­ers stand to make lucra­tive prof­its in the com­ing few years as brands switch mas­sive­ly to mobile. Star­tApp aims to help them do just that.

Print Friendly, PDF & Email
Leave A Comment

You must be logged in to post a comment.