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New York-based mobile ad startup StartApps boosts in-app advertising bucks with 3D innovation

New York-based mobile advertising platform StartApp is going 3D, a move which should come as little surprise to anyone holding media jobs in mobile advertising agencies.

Feeling the mobile pulse

Let’s be more specific: StartApp, which was founded in 2010, has kept a keen eye on developments in mobile phones advertising from the outset, and like everyone with media jobs in this sector, it’s noticed that mobile app consumption is burgeoning, overtaking web browsing in 2011 and poised to overtake TV viewing time too.

The number of people using mobile apps has leapfrogged by 35 per cent since last year, reaching 127 minutes per day as opposed to just 70 minutes spent surfing the Web (a contraction of 2.4 per cent).  But there’s a conundrum here, which is exercising app developers and entrepreneurs alike: how to make money out of this rip-roaring take-off in mobile app usage?

Gartner forecasts that mobile app downloads will total 309 billion by 2016. But 93 per cent will remain completely free. So how to make a buck? StartApp thinks it may have a lucrative answer: the 3D AppWall, which effectively turbo-charges in-app ads giving them a vibrant new lease of life.

And it couldn’t have come at a more apposite time: a new study from Juniper Research suggests that in-app advertising spending will skyrocket from last year’s $2.4 billion to a stunning $7.1 billion by 2015. Releasing 3D ads now seems like an especially timely move.


The New York startup fomented a storm in the mobile advertising world last year when it revealed that in just two years, its technology had been downloaded no less than 800 million times.

StartApp helps developers monetize by means of mobile search and in-app advertising, and it does both exceedingly well. Download StartApp’s little software package and a new search icon will appear on your home page. Whenever you use that icon to conduct a search, a cut of profit will quietly go to StartApp and its app developers. About one fifth of Android devices now carry the technology, which gives StartApp an enviable accolade: biggest independent search distribution network in the West.

App developers stand to make lucrative profits in the coming few years as brands switch massively to mobile. StartApp aims to help them do just that.

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