:

Is Salesforce a Great Place to Work? -

Wednesday, June 26, 2019

Is Apple a Great Place to Work? -

Wednesday, June 19, 2019

Do I want to work at Adobe? -

Wednesday, June 12, 2019

NVIDIA, why work here? -

Friday, June 7, 2019

Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
Jobs are in Los Angeles?
-

Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

Why You Want a Job at Twitter -

Monday, February 5, 2018

How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Why You Want to Work at Snapchat -

Wednesday, January 24, 2018

Why You Want to Get a Job at Vogue Magazine: -

Thursday, January 18, 2018

Is it Better to work at Buzzfeed or The New York Times? -

Friday, January 12, 2018

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

Executive Editor Job at Philadelphia Gay News -

Friday, November 10, 2017

Making Job Search Easier by Finding the Great Companies First

Find a
JOB
Title/Keywords Company Name
City, state or zip (optional)
 

Multiscreen advertising firm Flite capitalizes on mobile-driven surge toward HTML5 with revamped Design Studio for HTML5 ads

People with media jobs in mobile advertising can probably remember 2007, when HTML5 was seen as a young pretender to the throne occupied by Flash. But San Francisco-based multiscreen advertising company Flite (which also has offices in New York and Chicago) intends to capitalise on the growing momentum toward HTML5.

Tipping point 

CEO and founder Will Price believes that momentum has now reached the tipping point. It might have taken a tad longer than HTML5 enthusiasts anticipated, but it’s definitely underway. According to price, by 2014, advertisers, mobile advertising agencies and publishers will “get off Flash completely.” Tablet and mobile traffic has frankly exploded this year, to the extent that Flite recorded an 80 percent increase in mobile traffic in October this year compared to the same month in 2012, with a big slice of that attributable to the HTML5-using iPhone. Adobe’s Flash platform has taken a potentially fatal blow from the iPhone’s rise, it would seem.

That’s why Flite has just launched a revamped version of its design studio which is now built for HTML5. Price’s aim, as he puts it, is to “put a shot across the bow to Google and Adobe as major brands and publishers move to HTML5 and to multiscreen advertising.”

Competition, what competition? 

Ok, so Google has recently released Web Designer which on the face of it looks like a close rival. But according to Price, initial appearances are deceptive: users have to download software to construct their HTML5 ads and websites with Web Developer, whereas Flite’s Design Studio dispenses with that laborious step. It’s totally based in the web browser. And that, Price says, boils down to the fact that Flite possesses “all the web-based collaboration of a Google Doc versus a Microsoft Word doc.”

Users also don’t need to do any coding with Design Studio, so designers can go on using the tools they’re already familiar with because they can simply import from Adobe’s Illustrator and Photoshop. Creatives in mobile advertising agencies can also get a preview of exactly what an ad will look like on a smartphone or tablet screen (and updating an ad is a walk in the park, too – there’s no need for constant new file exports)

And it’s free: Flite intends to make money by serving the ads that users have built.

Print Friendly, PDF & Email
Comments
One Response to “Multiscreen advertising firm Flite capitalizes on mobile-driven surge toward HTML5 with revamped Design Studio for HTML5 ads”
Trackbacks
Check out what others are saying...
  1. […] variety of locations around the country, including CA, OR, UT, MN, NY, TX, and more, many of them media jobs for designer and developers, but also in management, consulting, analytics and more. The general […]



Leave A Comment

You must be logged in to post a comment.