At Ketchum in New York they devel­oped a cul­ture of break­through. In need of a Vice Pres­i­dent for Cre­ative and Strate­gic Plan­ning, they believe great ideas shat­ter expec­ta­tions, change think­ing and build brands.  They call this break­through, and it’s their mis­sion to deliv­er it.  How?  Very simply—their peo­ple.  By lis­ten­ing, cul­ti­vat­ing diverse per­spec­tives and reward­ing fear­less creativity.

The VP, Cre­ative & Strate­gic Plan­ning will lead the glob­al cre­ative process and strat­e­gy for one of the agency’s largest mul­ti-nation­al accounts.  This indi­vid­ual will work close­ly with account team lead­ers from Ketchum and mul­ti­ple agen­cies to cat­alyze the cre­ative process, and help evolve pro­gram con­cepts from insights to idea to pro­gram.  There are two crit­i­cal ele­ments in this individual’s expe­ri­ence: he/she should have expe­ri­ence in mar­ket­ing and com­mu­ni­cat­ing to men, and have sig­nif­i­cant expe­ri­ence work­ing with oth­er mar­ket­ing dis­ci­plines as part of an inte­grat­ed team.

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Who is the ide­al Vice Pres­i­dent for Ketchum?

Can you dri­ve and cham­pi­on the RISC (Ketchum’s pro­pri­etary plan­ning process) process to gen­er­ate, devel­op and sell-in insight based, cre­ative, action­able and unique pro­grams and strate­gies, demon­strat­ing in-depth knowl­edge of client’s busi­ness and its con­sumer? Uti­lize research to devel­op insights to help dri­ve strate­gic cre­ative pro­gram­ming and present and sell ideas/plans to agency part­ners and clients. Act as a cat­a­lyst to gen­er­ate and embrace diver­si­ty of ideas and think­ing across the team/client network.

Devel­op cre­ative briefs for ideation ses­sions using Ketchum’s pro­pri­etary method­ol­o­gy – RISC to devel­op and lead strat­e­gy and cre­ative ses­sions for client oppor­tu­ni­ties; develop/vet ideas gen­er­at­ed in brain­storm ses­sions. Lead devel­op­ment of the con­cep­tu­al and visu­al out­put. Work with account team to iden­ti­fy growth oppor­tu­ni­ties with clients. Serve on the lead­er­ship team for one of the agency’s largest multi­na­tion­al accounts. Main­tain col­lab­o­ra­tive rela­tion­ships with mul­ti­ple clients, rep­re­sent­ing a vari­ety of inter­nal divi­sions (e.g., PR, mar­ket­ing, research and mea­sure­ment, R&D).

Cre­ative­ly trou­bleshoot chal­lenges as they arise; seek senior direc­tor input and apply Ketchum resources from oth­er parts of the busi­ness (dig­i­tal, ana­lyt­ics, media etc). Men­tor staff and coach them to ensure the best cre­ative out­put for the client.

Bachelor’s degree in Com­mu­ni­ca­tions, Pub­lic Rela­tions, Jour­nal­ism, Eng­lish, Mar­ket­ing, or a relat­ed field. At least ten years of agency (PR, adver­tis­ing, dig­i­tal, etc.) and/or cor­po­rate com­mu­ni­ca­tions expe­ri­ence. Proven expe­ri­ence in work­ing with clients at the CMO and oth­er C‑Suite lev­els. Abil­i­ty to devel­op, rec­og­nize, under­stand and be able to help sell great cre­ative work; con­sumer pack­aged goods and mar­ket­ing to men expe­ri­ence required. Demon­strat­ed track record of solv­ing com­plex brand chal­lenges; strong bal­ance of tra­di­tion­al, inno­v­a­tive, exper­i­men­tal and digital/social expe­ri­ence; proven abil­i­ty to cre­ative­ly prob­lem solve

Abil­i­ty to lead and dri­ve to the best client solu­tions through ambi­gu­i­ty and adapt­able to chang­ing pri­or­i­ties. Expe­ri­ence in ana­lyz­ing and mak­ing use of research. Self-starter with an entre­pre­neur­ial spir­it with vision and lead­er­ship to enact change. Proven abil­i­ty to devel­op and main­tain strong pro­fes­sion­al rela­tion­ships clients, col­leagues and ven­dors. Excep­tion­al oral and writ­ten com­mu­ni­ca­tions skills; cap­ti­vat­ing pre­sen­ter and great lis­ten­er; strong nego­ti­at­ing, per­sua­sion and diplo­ma­cy skill

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What does Ketchum have to say about its services?

As a glob­al pub­lic rela­tions and com­mu­ni­ca­tions agency with 90 plus years of expe­ri­ence, Ketchum builds brands and rep­u­ta­tions for clients.  We start con­ver­sa­tions, build com­mu­ni­ties and engage stakeholders—and have a lot of fun doing it.  We inspire and empow­er our peo­ple to think about prod­ucts, com­pa­nies, issues and chal­lenges in a dif­fer­ent way.   And we’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.