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ISEBOX — a Start Up making Storing and Controlling your Media from the Cloud painless.

ISEBOX - a Start Up making Storing and Controlling your media painless.

Look­ing for a job is very com­pet­i­tive. If you are only apply­ing to jobs online you will encounter sub­stan­tial com­pe­ti­tion. At MediaJobs.com our objec­tive is to make it as easy as pos­si­ble to find a job at a great com­pa­ny and with the least amount of com­pe­ti­tion.

At MediaJobs.com we have estab­lished our mis­sion of Find­ing the Great Com­pa­nies First. In keep­ing with our mis­sion we have cre­at­ed this inter­view series with some of the newest star­tups in the New York City mar­ket area.   We encour­age you to learn about some of the newest com­pa­nies and think about what might be a good fit for you.

What is the name of your com­pa­ny and who are the founders? 

ISEBOX: Marc de Leuw and Sal­va­tore Salpi­etro

How did the idea for your start-up come about? 

Marc’s pre­vi­ous com­pa­ny was a creative/ video agency in Lon­don. They got sick and tired of fig­ur­ing out how to send the client video con­tent, and watch­ing the client scratch their head on what to do with the cool videos they cre­at­ed, and strug­gle send­ing them out one by one to the press rather than hav­ing an easy view­ing and mul­ti­me­dia con­tent shar­ing plat­form.

Of the key peo­ple involved what is everyone’s expe­ri­ence and back­ground? 

Marc is the founder of TVC Group a Broad­cast PR com­pa­ny even­tu­al­ly acquired in the UK.

Sal is the “tech guru”, advised var­i­ous com­pa­nies and also was on the prod­uct devel­op­ment team at Webol­lage and han­dled IT for Uni­ver­si­ty of Cal­i­for­nia in Rome.

Joe Witte is the VP of busi­ness devel­op­ment and has been an inter­net entre­pre­neur and co-foud­ner of Mycroburst and LDG, Inc, a $5mm design/crowdsourcing com­pa­ny.

How do you see your com­pa­ny cre­at­ing val­ue or dis­rupt­ing an exist­ing mar­ket? 

Mak­ing it easy for com­mu­ni­ca­tions and mar­ket­ing pro­fes­sion­als to spin up a brand­ed web­site that has down­load­able con­tent that they can track. Right now, file shar­ing is either in fold­ers (drop­box) or pub­lished pub­licly (Youtube) with­out edit­ing. We can wrap that all in to one box.

When was the busi­ness found­ed and how are you being fund­ed? 

We launched in 2012. We are self-fund­ed.

What is the cur­rent size of your busi­ness, num­ber of employ­ees? 

$1mm+; 10 employ­ees

If you are seek­ing fur­ther fund­ing, how much and for what pur­pose will the new funds be applied? 

$250-$500k to invest in sales and mar­ket­ing, expe­dite prod­uct growth

What is the prod­uct and or ser­vice you are pro­vid­ing? 

ISEBOX makes it sim­ple for Mar­Com teams to share their sto­ries and con­tent with large, scat­tered audi­ences. Our ISEBOX Cloud is used to com­bine video, pho­tos, doc­u­ments on a brand­ed page that users can cre­ate a microsite, push via email and allow vis­i­tors to down­load any con­tent they need, when they need it. Ana­lyt­ics are built in.

Explain how you are seek­ing entry into your mar­ket­place. 

We’ve been for­tu­nate to be adopt­ed and val­i­date by major enter­pris­es such as P&G, Nike, Fleish­man Hillard and Novar­tis. Our goal now is to cre­ate aware­ness and con­tin­ue to improve our great prod­uct.

What seems to be the biggest strength of the team so far? 

Agili­ty. Our plat­form and team move fast and keep things sim­ple. We com­mu­ni­cate well, have fun, and are out to make a dif­fer­ence.

What was your great­est “Ah-Ha” moment to date? 

Pric­ing- we real­ized our old pric­ing mod­el was restric­tive and did­nt jive with how most of our buy­ers were accus­tomed to pur­chas­ing a SaaS mod­el. We switched to a “user based” mod­el and gave unlim­it­ed usage, and that’s helped a lot.

What was the fun­ni­est thing that has hap­pened? 

At our annu­al com­pa­ny meet­ing, Marc was tasked with bring­ing back a bunch of “Amer­i­can Girl” doll stuff for his daugh­ter. UPS wasn’t sure they could get it back to him on time. And, as Marc said, “If i dont get this back to my daugh­ter and wife, I may as well not come home”. Marc hunt­ed down the UPS dri­ver right before he had to leave for his flight and man­aged to get this stuff in the nick of time. We’ll all do any­thing for our kids, right?

If you can only do one thing in your indus­try what would that be? 

Let Mar­Com pro­fes­sion­als know that man­ag­ing and using big video and pho­to files does­nt have to be painful and time con­sum­ing. They are so impor­tant to deliv­er a company’s sto­ry, and we want to encour­age that.

Joe Witte
VP Mar­ket­ing and Biz Dev

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