When are web users bypass­ing Google for Ama­zon?  When they are search­ing for prod­ucts.  Why search in Google for prod­ucts that are on Ama­zon?  It gets even more sig­nif­i­cant when mobile comes into play.  Using Ama­zon’s mobile app shop­pers can buy at Ama­zon right from their phone.

The vast major­i­ty of Google’s rev­enue is from paid adver­tis­ing.  The biggest growth in this paid adver­tis­ing is from the sale of prod­ucts.  Looks like Ama­zon has a large advan­tage.  Thanks to Busi­ness Insid­er for the video.