Grovo Makes the Most Expensive One Minute Video Ever Made
What do Victor Hugo and Jeff Fernandez of Grovo have in common? They both are related to the quote “nothing is more powerful as an idea whose time has come”
Jeff has raised a total of $65 million dollars for his start up Grovo to fund the newest big underserved market of corporate employee training with his idea of “microlearning”.
In the last year Grovo has doubled their head count to 200 employees and with the recent $40 million dollars in new capital investment most likely the headcount will be growing.
But what is Microlearning?
According to the Grovo website:
“It’s the process of learning complex skills in short, focused segments. After years of testing, we’ve found that 60-second videos, strategically organized into focused learning tracks, deliver the best results in the least amount of time. After years of testing, we’ve found that 60-second videos, strategically organized into focused learning tracks, deliver the best results in the least amount of time.”
In a nutshell micro learning is the creation of a series of short one minute videos on important topics like this one:
Learn how to Post to a Facebook Timeline
Grovo makes the claim that they are “Training the 21st Century Brain”. I personally would take that with a grain of salt. There is absolutely nothing I can say that I have seen to make me consider this as true except the fact that the company exists within the same historical timeframe. There really isn’t much innovation involved with making instructional videos. Even Walt Disney made them for the military during World War II and those could teach a soldier how to put together 50 caliber machine guns. Now that’s instruction!
Founded in 2010, Grovo has delivered more than 5 million 60-90 second bite size learning “moments”.
Grovo wants to call it micro-learning, are you serious? They’re just instructional videos, like all the other instructional videos on YouTube! It’s insane, if you watch the instructional video about micro learning on Grovo’s own website – you would jump out a window it’s so bad. Yet, they’ve received money out of major investment firms because people hate educating other people. But it you want a job, they have the money to hire plenty of new folks.
This New York City Startup co-founder and CEO Jeff Fernandez says it even uses this format internally and is planning on releasing it publicly. Its own culture of learning has earned the company recognition as a “Best Place to Work” by Entrepreneur Magazine. They charge a subscription fee. They just added WeWork, the Wyndham Hotel Group and the National Basketball Association to their list of companies that will pay them to do what YouTube can do for free. Fernandez claims that it’s “all about how you lay out and structure the information.”
Hernandez added that throughout 2015, Grovo’s annual revenue went up 400 percent.
They’re talking about adding GIFs, quizzes, podcasts as well as expansion into international markets, but not necessarily right away. The global market is a must for 2017 and beyond. At present what Grovo offers has been used in 190 different countries although most of the companies services are occurring right here in the U.S.
So if Grovo is reinventing learning for today’s workforce, from onboarding to leadership training with 60-second microlearning videos teaching everything 21st century employees need. Maybe they should be teaching everyone how to write a resume that will actually get someone a job. Speaking of which maybe you should be sending Grovo a resume. Before they hire someone else to make a video on how to send an inter-office e-mail.