Female engi­neers are hard to find. “…good female engi­neers are being stalked like the last ante­lope on the African veldt” accord­ing to Fastcolabs.com.

Imag­ine a com­pa­ny known to some as a dude fest but where 80% of the cus­tomers are female?  Sounds like they could use more of a diver­si­fied staff.  For Etsy it became more of a neces­si­ty giv­en the com­po­si­tion of their cus­tomers.  The chal­lenge was real as women hold only 25% of engi­neer­ing and com­put­er relat­ed jobs and in tech that num­ber is even low­er.  Women engi­neers do have their pick of where to work and are very focused on find­ing the com­pa­ny with the best culture.

Etsy not only found a way to up their quo­tient of women engi­neers but increased their recruit­ing suc­cess by over 500%.  Read more at Find­ing the Female Engi­neers at Fastcolabs.com.