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Can a Digital Media Specialist Drive Meaningful Change in a Job?

Digital Media Specialist at Sterling Rice Group

How do you qualify an idea with life? Well, for this Boulder Colorado based Ad Age Small Agency of the Year there are some tangible litmus tests; does the idea evoke emotion? Does it create affinity and ultimately change behavior? If it doesn’t then it’s back to the drawing board. Ultimately we value and strive to create ideas that make a real difference for brands, businesses and the world around us.

At Sterling Rice Group (SRG), as the Digital Media Specialist, you will have the opportunity to work with some of the world’s leading brands including Pepsi, Heinz, Nestle, Starbucks, Kellogg’s, Kashi, Taco Bell and many more.

The impact of SRG’s work is seen and felt around the world every day: on the bottom line, at shareholder meetings, in late-night talk show monologues, and university lecture halls. It’s the kind of work that gets noticed, inspires action, and creates impact.

But you need to be great at online media planning and buying and have a working knowledge of basic “media math” and negotiation tools, including but not limited to CPM/CPA/CPC modeling, ROI forecasting, cost negotiation, and budgeting.

The Digital world should be a natural place where you have achieved success for your employer’s products using research tools including @Plan, ComScore, Google AdPlanner and Google Analytics and you’re able to analyze the data at a sophisticated level.

Who are the Sterling Rice People?

We are innately collaborative individualists. Many of us have been client-side, brand executives at some of the country’s best-known companies, others came to us from big agencies and consulting icons. We recruit for exceptional talent and pedigree, but we’re infatuated with unique skills on the periphery. When chefs, beekeepers, welders and graphic novelists collide, unconventional thinking results. It’s not just one or two individuals, it’s all of us working together in radically different ways to build brands and a work experience that’s our own.” 

But How do the Benefits Stack Up?

  • Medical: 90% premium coverage for employees
  • Dental: 100% premium coverage for employees
  • 401k: Whether employees participate or not, we will provide a 3% of annual compensation to their 401k each year
  • Charitable Contributions: We match 100% of employee’s charitable contributions up to $500 annually
  • Time Off: We know how important it is to recharge, so we offer a generous time off program
  • SRG Thrive: Our wellness program provides monthly opportunities to stay in shape—mentally, emotionally, physically, and financially; including mindfulness sessions, on-site yoga, biometrics screenings, paid athletic events, education on a multitude of topics, etc.
  • Parking: Free parking for employees at multiple parking garages in downtown Boulder 

How Do I Apply for the Digital Media Specialist? 

To apply, please send us your cover letter and resume at the link below: mediajobs.com/digitalmediaspecialist

Here are all the details about the job: 

Digital Media Specialist

Sterling-Rice Group, a nationally recognized brand strategy, innovation, and advertising agency, is searching for a Digital Media Specialist to join our Boulder, Colorado-based team.

Our unique fusion of strategic, creative, and culinary capabilities has helped build brands and drive growth for clients large and small, including some of the world’s top brands. In addition to creating best-in-class advertising, design, and digital work, SRG’s distinctive interconnected model is designed to deliver deep consumer insights, growth-oriented business strategies, and new products.

We create Ideas with Life™—tangible, enduring ideas that drive meaningful change for our clients’ businesses. SRG is a recent AdAge Small Agency of the Year, and has been named by Outside Magazine as one of the Best Places to Work for the last five years in a row. Our fun culture, love of “living well,” enviable Boulder location, passion for great work, and giving back to our community make SRG a great place to be every day.


  • Integrates digital media with offline advertising and marketing programs into strategic recommendations
  • Develops buying strategies for maximizing media dollars, and handles media RFPs and negotiations
  • Creates and manages media flowcharts, client media authorizations, billing, and all media vendor contracts
  • Utilizes research to develop target audiences and media recommendations; analyzes at a sophisticated level (@Plan, ComScore, Google AdPlanner, Google Analytics)
  • Consults and provides POV guidance across variety of social and digital media opportunities, including ways in which they can be connected with paid media opportunities
  • Works closely with creative and production teams to sure efficiencies with campaign planning (aligning creative vision and assets with media plan) as well as campaign execution (timeliness of all asset delivery and ensuring full functionality of all deliverables)
  • Seeks out emerging media opportunities to most effectively use creative and digital media dollars to the greatest benefit for our clients
  • Recommends online media budgets and manages reconciliation and all budget reporting as requested
  • Works closely with media director, account team and client throughout online campaigns to monitor, report, and optimize performance, resolving any performance issues
  • Understands various tracking services and can build campaigns, traffic and track them for detailed reporting purposes
  • Serves as SRG ambassador and demonstrates grace in challenging internal and external scenarios


2-3 years of online media planning and buying experience. Good writing and presentation skills, strong negotiation skills, detail-oriented with strong attention to follow-through. Skills required include:

  • Experience working with ad-serving technologies
  • Experience with online research tools, including Nielsen, @Plan, AdRelevance, ComScore, Google Analytics, etc.
  • Familiarity with offline media concepts
  • Working knowledge of basic “media math” and negotiation tools, including but not limited to CPM/CPA/CPC modeling, ROI forecasting, cost negotiation, and budgeting
  • Experience in online marketing and current knowledge of trends and innovations in traditional and digital media
  • Strong personal examples of attention to detail and analytical thinking skills
  • Expresses oneself clearly and concisely in oral communications
  • Writes in a clear and concise manner and organizes ideas logically and sequentially
  • Advanced computer skills (Word, Excel, PowerPoint)

To apply, please send us your cover letter and resume at the link below: mediajobs.com/digitalmediaspecialist










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