:

Is Salesforce a Great Place to Work? -

Thursday, December 26, 2019

Is Apple a Great Place to Work? -

Wednesday, June 19, 2019

Do I want to work at Adobe? -

Wednesday, June 12, 2019

NVIDIA, why work here? -

Friday, June 7, 2019

Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
Jobs are in Los Angeles?
-

Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

Why You Want a Job at Twitter -

Monday, February 5, 2018

How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Why You Want to Work at Snapchat -

Wednesday, January 24, 2018

Why You Want to Get a Job at Vogue Magazine: -

Thursday, January 18, 2018

Is it Better to work at Buzzfeed or The New York Times? -

Friday, January 12, 2018

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

Executive Editor Job at Philadelphia Gay News -

Friday, November 10, 2017

Making Job Search Easier by Finding the Great Companies First

Find a
JOB
Title/Keywords Company Name
City, state or zip (optional)
 

Customizable Digital Advertising Displays that look Great on your Feet.

Customizable Digital Advertising displays that look great on your feet.

So have you read Medi­a­Jobs most recent arti­cle from Roy Weiss­man about skip­ping on try­ing to make mon­ey on the ads and just going straight to sell­ing prod­ucts?  What would you say if the prod­uct being sold WAS the dig­i­tal adver­tis­ing out­let? Late­ly we’ve been going in-depth on the wear­able tech­nol­o­gy front like the LED fab­rics we cov­ered and most of us have already become aware of the strides that have been made with flex­i­ble elec­tron­ics, so check this out. Present­ly a com­pa­ny called ShiftWear is work­ing hard seek­ing fund­ing for their mirac­u­lous prod­uct on Indiegogo. The prod­uct being pro­mot­ed is a pro­to­type pair of shoes that have screens incor­po­rat­ed into them. The screens are made from flex­i­ble E‑Ink col­or dis­plays, a type of super-thin dig­i­tal screen that mim­ics the appear­ance of paper.

Digital shoes, well, what are the implications for advertisers?

On the screens you can dis­play two types of images, sta­t­ic or mov­ing, and the image pre­sent­ed can be cus­tomized and select­ed by Blue­tooth com­mu­ni­ca­tion (jobs for Blue­tooth com­mu­ni­ca­tion) via a smart­phone app or tablet. You could even dis­play pho­tographs. The idea is to let users browse, down­load, and pro­gram designs for the shoes. Art can be cre­at­ed for per­son­al use or sub­mit­ted up to the mar­ket­place for oth­ers to pur­chase. Neat, right!

See the pro­mo­tion­al video from ShiftWear here:

The shoes rely on a “walk and charge” sys­tem, mean­ing that each step tak­en by the wear­er is turned into elec­tric­i­ty stored in a bat­tery that pow­ers the screens. Wire­less charg­ing is also pos­si­ble. The built-in bat­ter­ies are designed to last up to 30 days, depend­ing on the type of visu­als set. Sta­t­ic images will con­sume lit­tle-to-no pow­er, while ani­mat­ed graph­ics would be expect­ed to drain bat­ter­ies much faster, espe­cial­ly with increased com­plex­i­ty or fre­quen­cy. There is also a back light so images appear clear­ly at night.

For the active user the soles are coat­ed in the super-strong fiber Kevlar to help pro­tect the screens from impact. The com­pa­ny has said the train­ers are water­proof up to five meters, and can be machine washed. To be hon­est, oth­er flex­i­ble E‑ink projects have gone through crowd­fund­ing but just didn’t accrue the need­ed dol­lars, how­ev­er, ShiftWear man­aged to raise 389 per­cent of its US$25,000 goal in 10 days and it’s a 30 day cam­paign. I’ll tell you this right now the min­i­mum pledge is $150 (count me out). Mind you the funds are just to get a pro­to­type up and run­ning so they can try to get them on the mar­ket mid-2016. Good luck on that as well know­ing the his­to­ry of time­li­ness for crowd-fund­ed ini­tia­tives.

Digital Advertising is going for a stroll down Branding boulevard!

But real­ly, when you think about it, dig­i­tal adver­tis­ing is dying a strange death, peo­ple hate see­ing them and Ad-block­ers have pro­lif­er­at­ed, but imag­ine pay­ing teens and young adults a fee to pro­mote  sta­t­ic or mobile ads for a min­i­mal fee. You know the old shoes that hang from the street light and elec­tri­cal wires around town; what if they were show­ing ads for Moun­tain Dew or Tri­dent Gum? Per­son­al­ly the brand­ing oppor­tu­ni­ties alone are mind bog­gling. In media who have to think on your feet, lit­er­al­ly.

Print Friendly, PDF & Email
Leave A Comment

You must be logged in to post a comment.