Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
Jobs are in Los Angeles?

Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

Why You Want a Job at Twitter -

Monday, February 5, 2018

How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Why You Want to Work at Snapchat -

Wednesday, January 24, 2018

Why You Want to Get a Job at Vogue Magazine: -

Thursday, January 18, 2018

Is it Better to work at Buzzfeed or The New York Times? -

Friday, January 12, 2018

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

Executive Editor Job at Philadelphia Gay News -

Friday, November 10, 2017

How is VNTANA Creating Social Augmented Reality with Hologram Technology? -

Monday, October 30, 2017

Doob 3D Could Replace the Photo Industry with Real-Life Sculptures -

Sunday, October 29, 2017

Techcrunch Interviews: Infinite Analytics Can they Predict What you Will Buy Next? -

Thursday, October 19, 2017

Can SyncThink Read Your Mind? -

Wednesday, October 18, 2017

Making Job Search Easier by Finding the Great Companies First

Find a
Title/Keywords Company Name
City, state or zip (optional)

A change of focus for New York-based social app developer Albumatic – and a change of name: introducing Koa.la

Social media managers monitoring new social ideas might like to know that New York-based photo-sharing startup Albumatic has a new name – and a new direction.

Headwinds and new ideas 

Launched in February this year, Albumatic (now re-named Koa.la) originally focused on building apps designed to capture and share events as they happened. If a bunch of friends decide to do a rock gig in a garage, Albumatic let them photograph it and instantly share it with other nearby Albumatic users. They could then come over and take their own shots for sharing.

Social media managers who think this is a pretty neat idea may be surprised that the startup’s co-founder, Adam Ludwin, and his team sensed from the outset that there were “headwinds” impeding the chances of the app exploding into a major hit. So they started developing a new one and came up with a photo-sharing app that integrates with messaging firm Kik’s new “Cards” platform.

And there’s more to come – Albumatic/Koa.la has already built three apps which integrate with Cards, but the team is planning to build more apps for a range of other messaging platforms.

The next big thing?

A measure of the success of the change of emphasis can be gleaned in a singular fact: within 22 hours of the release of Koa.la’s ‘Costume Party’ app (a game which lets users share drawn-over snaps of themselves or their friends on Kik), it had attracted a million players. Today, that figure stands at 4 million – and Ludwin believes it’s on course to attract 10 million by year’s end.

Canny social media managers might want to take note of something: Ludwin and his team sense that messaging platforms are The Next Big Thing in social media. As for the original Albumatic app, it hasn’t been mothballed – the Koa.la team will go on supporting it but they’ll stop developing it.

As Ludwin puts it:

“The Albumatic app is doing fine in terms of numbers. The truth that everyone knows and no one wants to say is that if you’re a mobile app, you’re either growing very, very fast and you’re one of the three that matter, or you’re one of everyone else. Why overexert ourselves in such a highly saturated market when we had this wide open opportunity that we could really execute on?”

Print Friendly, PDF & Email
Leave A Comment

You must be logged in to post a comment.