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Manager Instructional Technology at George Washington University -

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Friday, November 10, 2017

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Welcome to Media Jobs: Social Media Jobs

The Career Intelligence™ Authority

Social media is no longer just a hobby – it’s an opportunity for businesses to establish meaningful relationships with customers and clients. Companies need marketing-minded individuals to fill social media marketing jobs and use their online expertise to build the brand. The explosion of websites like Facebook, Twitter, Tumblr and Pinterest has given businesses more ways than ever to promote products, start conversations, and monitor brand reputation. Knowledge is power, and your fluency in social media could mean big bucks in social media manager jobs. If you know how to take data from platforms and analyze its meaning for a brand or a business then you could be very valuable in today’s media job market. Social media jobs focus on delivering valuable insights about customer engagement and experience. A great social media manager creates a whole new way to experience a product or brand. The position takes a people-person with great communication skills and computer fluency. New media channels are popping up all the time, and the victory goes to those who leverage these new channels into their overall marketing strategy. Are you a social media pro? Why not use our social media job search to find the best opportunities. With specialties like Media Integration, Social Engagement, Social Outreach, and Media Marketing, you can find a social media job that enhances and builds your skills.

Introducing Everlapse: the addictive new digital flipbook app that lets you share by showing

“Silly ideas” sometimes have the potential to go viral if they happen to be addictively pleasing – and a newly launched social app from the crew that brought you CoTweet (the Twitter blast scheduler) could well be heading that way. Social media managers and community managers interested in what’s hot in the social media world may like to meet Everlapse, an iOS app that lets you turn your photos into a digital flipbook while letting your friends add theirs to your evolving creation, too. What users end up with is a fast-motion slideshow – not quite a video but vastly more animated and compelling than a plodding series of stills. It effectively converts your photos into a storyboard, whether you’ve “Everlapsed” the snaps you took of your night out last Friday or, like one of the Everlapse team, you’ve decided to compile a day-by-day sequence of your small child’s changing face as she grows up. Everlapse fuses the stop-motion technique of Vine with the visual sharing of Snapchat, and social media managers may well agree that it has the potential to become as explosively popular as both. From doodle to app The studio behind Everlapse is Seesaw, and its CEO…

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Networked Insights crunches big data like candy and gives insights in the now for advertisers

Business development managers keen to boost their agency’s online advertising sales successes might look to Chicago for advice on the best data to use.  Forget stale data from focus groups or TV ratings surveys from Nielson.Co.  Networked Insights, a young ad tech company based in the city’s West Loop, uses “data in the now” to help agencies and advertisers make fast decisions about the direction of a campaign. From math to marketing Company founder and CEO Dan Neely hatched his idea seven years ago while living in Madison, Wisconsin.  An actuary with a degree in risk management, Mr. Neely has brought his love of data to Deloitte and helped launch the internet insurance firm Esurance before setting up Network Insights, which uses cutting edge technology to whiz like lightning through data arising from vendors on more than 80 million conversations every week.  Then it categorizes and stores the data it’s collected, giving clients a clear picture in the here-and-now of what their clients think about their products, where they’re chatting about it and what else they’re interested in.  You don’t need to be a top-level business development manager to know that this kind of data is gold-dust. Last year in…

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RebelMouse founder turns to advertising to monetize his massively popular startup

Paul Berry, the ex-Huffington Post CTO who launched social content integrating service RebelMouse a year ago, is capitalizing on his startup’s success by turning to advertising for monetization. As informed social media managers and content managers will doubtless be aware, the service lets users gather together content that they’ve placed on diverse social networks. And it’s now claiming bragging rights over 5 million unique visitors per month who between them have built 300,000 new sites to display their integrated content. A gateway, not a destination For a one-year-old startup, RebelMouse has attracted the attention of some big names, all of whom have used it (these include AOL, The Wall Street Journal and Time). Financially canny social media managers may want to know how all this translates into dollars. According to Berry, the site is making money out of its subscription model: for $9.99 a month, users can host their very own RebelMouse site from their own domain. Berry is clear that he never intended the site to be a destination; it’s all about helping to “open the web.” But he’s clearly got his business head on and plans to monetize, specifically with the use of native advertising. Although seasoned social…

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Los Angeles social voting startup Ranker raises $2 million

Sometimes in social media, as seasoned content managers will readily testify, the simplest ideas turn out to be the most addictive. And Los Angeles-based startup Ranker is acquiring a reputation for just that – although that’s not all it’s acquired. There’s that handsome $2 million in fresh funding to mention. Addictively entertaining Ranker’s crowdsourced platform lets users “vote on the best and worst of everything” – and even a perfunctory visit to the site will leave you feeling dizzied by the sheer range of crowdsourced lists it features.  It features ranking lists covering everything from “the most beautiful country on Earth” to “The most delicious ice-cream flavors” – and just about everything you can think of in between. Keeping tabs on this lot might be a content manager’s nightmare, but it’s also compellingly entertaining. Users can create new lists, follow lists or vote on items in existing lists. A measure of its growing success can be gleaned from the fact that the Canadian Broadcasting Corporation uses Ranker’s technology to conduct its own polls. It may not be the most fiendishly revolutionary idea of all time, but it’s getting 9 million visitors a day and chalked up in excess of 78…

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San Francisco social platform Muzy nets $4.4 million in new funding round

As any seasoned social media manager could tell you, it’s not every day that a two-year-old social media platform can bag $4.4 million in startup funding. But that’s exactly what San Francisco-based Muzy has done, courtesy of Marc Andreessen, Ben Horowitz and WPP Ventures, the new investment arm of ad leviathan WPP Digital. Phenomenal growth Maybe the funding isn’t such a surprise when you consider how fast this baby is growing. These figures would delight any jobbing social media manager: Muzy has 20 million users and is adding roughly 1 million more every month. And it’s achieved this without any distribution, promotion or marketing partners – maybe that’s why WPP got interested (see below). The Muzy site allows users to select from around 50 widgets to publish content on their pages. Photos get the strongest emphasis, but text, games and other types of content are also featured. But intrepid social media managers may now be asking, what makes Muzy so unique? It’s all in the app. Well, to be precise, it’s all in the app-within-app facility, which offers versatility to users wishing to express their personal creativity. And this may be what WPP, which now has a stake in the…

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