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Welcome to Media Jobs: Social Media Jobs

The Career Intelligence™ Authority

Social media is no longer just a hobby – it’s an opportunity for businesses to establish meaningful relationships with customers and clients. Companies need marketing-minded individuals to fill social media marketing jobs and use their online expertise to build the brand. The explosion of websites like Facebook, Twitter, Tumblr and Pinterest has given businesses more ways than ever to promote products, start conversations, and monitor brand reputation. Knowledge is power, and your fluency in social media could mean big bucks in social media manager jobs. If you know how to take data from platforms and analyze its meaning for a brand or a business then you could be very valuable in today’s media job market. Social media jobs focus on delivering valuable insights about customer engagement and experience. A great social media manager creates a whole new way to experience a product or brand. The position takes a people-person with great communication skills and computer fluency. New media channels are popping up all the time, and the victory goes to those who leverage these new channels into their overall marketing strategy. Are you a social media pro? Why not use our social media job search to find the best opportunities. With specialties like Media Integration, Social Engagement, Social Outreach, and Media Marketing, you can find a social media job that enhances and builds your skills.

New York social media startup Upworthy makes videos that matter go viral like no one else

Upworthy’s co-founder, Peter Koechley describes how his media site succeeds in its mission: to make videos with important content – content that really impacts on how people live their lives – go “as viral as some idiot surfing off his roof”, to borrow from the website. He puts it like this: “From the very beginning we said we’re not going to do news. It sort of feels like toddlers playing soccer. Everyone’s running after the ball. We want to be doing something that adds value. Instead of doing the most timely thing, or to have it first, we kind of want to be the place that’s reliably great, even though we’re not first. And in that sense we’re more magazine-y than newsy. We’re adding more context, and frankly not stressing about topics that other people are talking about.” Social media managers will doubtless be intrigued as to how the site is kept ‘reliably great’; Upworthy proclaims that its video content is “…sensational and substantial. Entertaining and enlightening. Shocking and significant.” And with its vast following on Facebook, that claim is no exaggeration. Sponsored content Having recently raised $8 million in Series A funding (it raised $4 million last October), Upworthy…

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New York fitness encouragement startup Fitocracy launches new group service – and opens the door to a revenue flood

Community managers who prize user engagement might do well to take a good look at New York-based fitness and gamification startup Fitocracy, whose community-driven engagement platform has secured greater user engagement than Twitter since its launch in October 2010. And it’s poised to generate some handsome revenue with its latest offering, a group fitness pilot straightforwardly named “Group Fitness.” Addictive encouragement  Now boasting 1 million users (and counting), Fitocracy’s meteoric success has been largely due to the addictive appeal of its gamification and its clever quantification of fitness data for individual users. But if that’s what gets people started, it’s the encouragement factor that keeps them coming back for more. Of that, its founders Dick Talens and Brian Wang are in no doubt. Any seasoned community manager will know that if something fosters engagement on a social network, it’s probably worth amplifying. And that’s precisely what Group Fitness has been designed to do. It lets users choose a private community of fellow fitness enthusiasts – a community complete with its very own personal trainer. Unparalleled internet-based fitness success  As Talens puts it, “We think that this is what is going to make Fitocracy a billion dollar company. If you look…

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Social analytics startup Unmetric sets its sights on global expansion after $5.5 million cash injection

The New York-based social analytics website Unmetric has just raised $5.5 million in Series B, taking its total investment to $8.7 million. And most seasoned product managers will see why: over the last year, it’s been adding some pretty nifty tools to its analytic repertoire. How to impress a seasoned product manager  The company asks brands a simple question: “Are you social enough?” Then it supplies them with an answer. It tracks over 10,000 brands over a raft of social sharing sites (Twitter, Facebook, YouTube, LinkedIn and Pinterest), monitoring what they’re doing and whether they’re working. Not only can brands get a picture of how their activities are performing, they can compare their performance with that of competitors, too. YouTube was added last year, and the data Unmetric collects there can’t fail to impress the jobbing product manager. It monitors 24 YouTube metrics to test the effectiveness of a brand’s video campaigns, including views, ratings, favorites and tags. Then it crunches the data into a channel score of between 0 and 100. Last year, Chevrolet hit an Unmetric score of 60, which encouraged it to upload more YouTube videos which between them added up to three hours. Global ambitions But…

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Introducing Uni Messenger – the service that lets you message your friends on different social networks from one app

Imagine this: you’re a busy social media manager with friends scattered across a raft of different social networks and you’d like to be able to chat privately with all of them from one place without the headache of registering separate accounts on each network. Sound like an impossible daydream? Not so, according to the founders of the new cross-platform mobile messaging app Uni Messenger. Founded in June, the startup is the brainchild of Columbia Computer Science grad David Huning and Joe Huaqiao Chiu, who’d been developing a cross-platform social media communications solution while based in China in 2011. The firm now employs almost a dozen part-timers and eight full-timers at its San Francisco office. Reaching everyone from one app The new app is due to be launched next month and has been developed for the Android OS (at least to begin with). It will seamlessly combine all the social networking contacts of its users into a single easy-to-access address book – yup, that means Twitter, Facebook, LinkedIn, Tencent Weibo, Sina Weibo, VK, Mixi and Cyworld (support for Google+ is in the pipeline). OK, so in that respect, it’s not too dissimilar from other social address book apps like Addappt, Brewster…

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Extra investment sees Hearsay Social hit the growth trail

In a move bound to pique the interest of community managers everywhere, social startup Hearsay Social has announced it has secured $30 million in Series C funding.  The move will mean the company has extra capacity to invest in expanding customer support, sales teams and product development initiatives. Most community managers would agree that by the time a social network has attracted this level of investment, then it’s certainly doing something right. They’d probably be impressed by the speed of growth too: The company was launched 4 years ago in 2009 by co-founders Steve Garrity, now its CEO, and Starbucks board of directors member Clara Shih, and makes its home in Silicon Valley with offices in New York. Its mission? To help businesses not only achieve regulatory compliance, but build strong relationships with customers and enhance brand presence across all of the major social networks, including Twitter, Facebook, LinkedIn, foursquare and Google+. Early on, the emphasis was on helping businesses raise the social media presence of their local branches, but it’s evolved into what it calls a “social selling platform” as well. A dual approach If there are any community managers out there who are a little baffled by this term, essentially…

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