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Welcome to Media Jobs: Mobile Jobs

The Career Intelligence™ Authority

MediaJobs.com is a professional’s greatest resource for finding the newest media jobs, budding companies, hiring connections, and technologically advanced products that can help to jump-start a career. If you’ve been searching for mobile marketing jobs, mobile developer jobs, mobile advertising jobs, or mobile application development jobs, MediaJobs.com has the resources to get you connected. For those who currently have mobile jobs or mobile development jobs, we have the latest information on new products that will help you excel in your field. Here, you can find up-to-date information about the latest advancements in mobile marketing made by the largest companies such as Inmobi, Jumptap, Adfonic, Customer Magnetism, Resolution Media, Blue Moon Works, Red Door Interactive, Infuse Creative, MobileMoxie, mobileStorm, Punchkick Interactive, WASP Mobile, and much more. We also provide information about up and coming mobile advertising companies that could be the next big success including companies such as Addictive Mobility, a mobile agency that targets social media, 5thFinger, 12snap, and 2ergo, a mobile marketing agency that is completely digital and focuses its efforts on using new media platforms to sell products and services. Keep reading for articles about some of the best mobile marketing companies throughout the world. You can also search for a specific mobile marketing company or mobile advertising jobs by clicking here or entering a company name in the field below.

Ad server OpenX takes a big step toward mobile advertising

Most professionals holding media jobs in mobile advertising agencies like to keep an eye on any straws in the wind in their corner of Adland; and one rather large straw – ad-independent ad server OpenX – has just taken a significant step to beef up its mobile-facing operations. Keeping up with the mobile stampede  OpenX was founded in 2008 and now has offices in New York, London, Tokyo and Munich, as well as its original hometown of Pasadena, LA. When a company like this decides to hire four mobile executives one after the other, which OpenX did over the last couple of months, it’s a fair bet that it’s gearing up to capitalize on the growing potential of mobile advertising. This week, the company announced the names of its newest mobile-dedicated recruits. Rob Kramer becomes VP of Engineering, Martin Price becomes Senior Director of Product, Jin Yu becomes Chief Architect and Laura Buchman becomes VP of Publisher Solutions. All four roles have been newly created, so our earlier bet seems a safe one. The company’s President, John Gentry, told AdAge: “The mobile advertising market is still nascent, but the opportunity it presents is immense. We’re excited to welcome these talented…

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Mobile advertisers target TV programming above all for their ads, says new report

The monthly Scorecard for Mobile Advertising reach and Targeting (S.M.A.R.T) Report from mobile advertising company Millennial Media is becoming required reading for anyone with media jobs in mobile advertising agencies; and the latest edition, which covers trends in 2012, shows that mobile ads placed around TV programming are soaring in popularity amongst advertisers. The report, which uses data from Millennial Media’s own campaigns and platforms, gives regular snapshots of the major trends in mobile advertising – not just where marketers are putting their mobile advertising dollars, but how consumers are responding. And the latest shows TV programming to be far and away the most popular entertainment category amongst brands deploying mobile advertising campaigns (other entertainment categories include motion picture releases, videogaming, video streaming services, books and magazines, DVD releases, music, and concerts, events and attractions). The rise of entertainment in mobile advertising  Entertainment in Millennial Media’s third largest platform was pipped to the post by retail and consumer goods. And in 2012 it leapt by 91 percent on the previous year, with TV programming attracting 27 percent of the ad spend (books and magazines, the second most popular entrainment category, captured 17 percent). Third place in entertainment went to motion…

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Swiping – the move which could revolutionize mobile advertising

Anyone with any experience of media jobs in mobile advertising agencies can confirm the existence of a stubborn difficulty in this corner of Adland: mobile advertising spend might be rising rapidly, but garnering metrics to assess its efficacy is an exceedingly tricky business. But one mobile advertising expert has proffered some simple yet potentially ground-shifting advice for the creators of mobile display ads: forget tapping, switch to swiping. Why mobile advertising should swipeable, not tappable Writing in the online marketing news source Marketing Land, Matthew Robles (the VP of Product Management at the digital advertising agency Vantage Local), puts his finger on an all too frequent drawback for mobile phones advertising campaigns: the finger itself. Or the fat finger, to be more precise. Many mobile ads get tapped accidentally by users whose fingers are too big to navigate the screen accurately, a phenomenon which not only irritates the user to hell, but creates over-valuation of irrelevant ads (click-centric marketers wrongly interpret taps as a sign of engagement and end up over-buying the ads). Robles identifies a major issue for mobile advertising agencies: “The problem isn’t that ads don’t work on mobile; it’s that the desktop model of “click or hover-to-engage”…

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BetterDoctor app sees entrepreneurs take ‘vendetta’ against healthcare system mobile

Finding a doctor at short notice can really hurt – that’s why a group of entrepreneurs from San Francisco have taken it upon themselves to create a mobile app that provides a pain free solution. At a time when ‘Obamacare’ has been dominating headlines, co-founder Ari Tulla says the app was designed to be something of a ‘vendetta against the broken healthcare system.’  The BetterDoctor app helps individuals immediately locate physicians close to their location, and hands the power back to the patients by sorting the medical professionals listed using a complex ranking algorithm. Diagnosis – rapid growth The start-up is backed by $2.6 million of funding from SoftTechVC, 500 Startups and Burrill & Co, and now has the details of over one million physicians in its database, covering 60 different medical professions.  Founded by former Nokia employees, Ari Tulla and Tapio Tolvanen – with simplicity and ease of use at the forefront of their minds – the iPhone and Android apps have experienced startling growth, after launching in September with just 5,000 doctors signed up to the database.  Four million people have used the site to find the perfect health professional for their needs, with one million now using…

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One the way up? Manhattan mobile phones advertising startup appoints Kingcoms Charity Sabater

Anyone with enough experience of media jobs in mobile advertising agencies will be aware that, by the time that a startup has appointed its first VP of national sales, its prospects will be looking promising. And, just five months after being founded, Manhattan-based mobile phones advertising startup Locket, which we featured on these pages in August, has just done precisely that. From Candy Crush to Mobile Phones Advertising  Charity Sabater, erstwhile senior director of ad sales at online gaming megasite King.com (the company behind the addictively popular mobile game Candy Crush), is stepping into the new role and, according to Locket co-founder and CEO Yunha Kim, will be charged with the task of attracting more big brands into the program. Locket’s unique approach to mobile phones advertising involves paying users of its app when they engage with the ads it places on their Android lockscreens. OK, at one cent per ad engagement, no one gets to be a millionaire, but after a few months there’ll be enough to cash out a little windfall, make a small donation to a charity or add a little to a gift card. Users can even vote on brands they’d like to get ads from….

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