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Mobile

Why leading with mobile doesn’t always mean running mobile ads

Tom Burgess, co-founder and CEO of Link­able net­works and the founder of the world’s first mobile adver­tis­ing net­work (Third Screen Media) has offered some intrigu­ing new ideas to mobile adver­tis­ing agen­cies. Tak­ing the mantra “lead with mobile” seri­ous­ly, Burgess sug­gests that it shouldn’t be taken

Mobile advertising startup Celtra nets $4 million in new investment

Mobile adver­tis­ing start­up Cel­tra, which offers ad dis­play tech­nol­o­gy and ana­lyt­ics, has just bagged anoth­er $4 mil­lion in invest­ment, just two years after secur­ing a $5 mil­lion Series A round back in Jan­u­ary 2011. The cur­rent round was led by Soft­Bank Cap­i­tal, whose man­ag­ing part­ner Ron

Mobile advertising revenue will continue to soar in 2013 says Gartner

Mobile adver­tis­ing rev­enue is set to leap from last year’s glob­al fig­ure of $9.6 bil­lion to $11.4 bil­lion this year, new research from Gart­ner pre­dicts. Mobile adver­tis­ing agen­cies did bet­ter than the glob­al research com­pa­ny pre­dict­ed in Novem­ber last year, a fact which has caused

Experts shortlist mobile advertising as the Next Big Thing in 2013

Facebook’s IPO last year didn’t exact­ly catch the world on fire as expect­ed; but if social media didn’t turn in an Oscar-win­n­ing per­for­mance in 2012, ven­ture cap­i­tal­ists and oth­er start­up gurus have got mobile adver­tis­ing in their sights as the poten­tial big star of 2013. Ted

Dating gets a makeover as Tinder keeps it simple

Dating gets a makeover as Tinder keeps it simple

Estab­lished dat­ing out­fits could be in line for a shake­up if new start-up Tin­der gets its way. In a move bound to excite the inter­est of social media man­agers and con­tent man­agers, the LA-based firm aims to exploit the tech­no-savvy of the mobile gen­er­a­tion while removing

Onswipe’s touch publishing platform is set for big success in 2013

As 2012 draws to a close, one start­up has cause to feel very sat­is­fied with its achieve­ments: Onswipe, which spe­cial­izes in build­ing touch­screen-opti­mized web­sites for pub­lish­ers, ends the year with 44 mil­lion vis­i­tors access­ing con­tent through its plat­form and 10 mil­lion active users every month

Tapit raises $2.3 million to extend its NFC-based mobile advertising

These might seem like tough times for NFC-based mobile adver­tis­ing agen­cies, giv­en Apple’s deci­sion not to include NFC on the iPhone 5; but that hasn’t stopped Aus­tralian mobile adver­tis­ing start-up Tapit from bag­ging an impres­sive $2.3 mil­lion in Series A fund­ing. Does NFC have a