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Welcome to Media Jobs: Mobile Jobs

The Career Intelligence™ Authority

MediaJobs.com is a pro­fes­sion­al’s great­est resource for find­ing the newest media jobs, bud­ding com­pa­nies, hir­ing con­nec­tions, and tech­no­log­i­cal­ly advanced prod­ucts that can help to jump-start a career. If you’ve been search­ing for mobile mar­ket­ing jobs, mobile devel­op­er jobs, mobile adver­tis­ing jobs, or mobile appli­ca­tion devel­op­ment jobs, MediaJobs.com has the resources to get you con­nect­ed. For those who cur­rent­ly have mobile jobs or mobile devel­op­ment jobs, we have the lat­est infor­ma­tion on new prod­ucts that will help you excel in your field. Here, you can find up-to-date infor­ma­tion about the lat­est advance­ments in mobile mar­ket­ing made by the largest com­pa­nies such as Inmo­bi, Jump­tap, Adfon­ic, Cus­tomer Mag­net­ism, Res­o­lu­tion Media, Blue Moon Works, Red Door Inter­ac­tive, Infuse Cre­ative, Mobile­Mox­ie, mobileStorm, Punch­kick Inter­ac­tive, WASP Mobile, and much more. We also pro­vide infor­ma­tion about up and com­ing mobile adver­tis­ing com­pa­nies that could be the next big suc­cess includ­ing com­pa­nies such as Addic­tive Mobil­i­ty, a mobile agency that tar­gets social media, 5thFinger, 12snap, and 2ergo, a mobile mar­ket­ing agency that is com­plete­ly dig­i­tal and focus­es its efforts on using new media plat­forms to sell prod­ucts and ser­vices. Keep read­ing for arti­cles about some of the best mobile mar­ket­ing com­pa­nies through­out the world. You can also search for a spe­cif­ic mobile mar­ket­ing com­pa­ny or mobile adver­tis­ing jobs by click­ing here or enter­ing a com­pa­ny name in the field below.

Namo Media, the mobile advertising startup that brings native ads to mobile devices, launches ad carousel upgrade

Erst­while Googler Gabor Cselle teamed up with his ex-Google bud­dies Tur­al Badirkhan­li and Nas­sar Sto­ertz last year to launch his Big Idea on how to fix mobile adver­tis­ing. After rais­ing $1.9 mil­lion in seed fund­ing, the result was Namo Media, the San Fran­­cis­­co-based ad start­up that makes mobile ads more lucra­tive and a lot less inter­rup­tive by feed­ing them into the con­tent streams of its pub­lish­ers. The prob­lem with mobile adver­tis­ing Vet­er­ans hold­ing media jobs in mobile adver­tis­ing agen­cies over the last five years or so will prob­a­bly be aware of the same sta­tis­tics that spon­sored Cselle to devel­op his native-ads-for-mobile brain­child. Accord­ing to For­rester, 68 per­cent of mobile users don’t want their mobile expe­ri­ence being inter­rupt­ed by ads. This is not sur­pris­ing, espe­cial­ly when you throw in Trademob’s fig­ures sug­gest­ing that 40 per­cent of mobile ad clicks are acci­dents or frauds. So this is what Cselle (who was a prod­uct man­ag­er on Google Now), Nas­sar (an engi­neer who worked on Google Wal­let) and Badirkhan­li (who brings ad expe­ri­ence form his stint at AdMob) set out to solve. How to fix it From the out­set, Namo Media has been less inter­est­ed in devel­op­ing new ad for­mats than in mak­ing it…

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Blippar continues to evolve and heads for the next frontier in mobile advertising: wearables

Peo­ple with media jobs in mobile adver­tis­ing agen­cies who fre­quent these pages will prob­a­bly feel that it was only five min­utes ago that we were report­ing a big new update from Blip­par, the light­ning fast aug­ment­ed real­i­ty mobile adver­tis­ing plat­form based in New York and Lon­don. Back in Sep­tem­ber last year, it tweaked its image recog­ni­tion tech­nol­o­gy to deliv­er social shar­ing and faster AR con­tent (it unlocks inter­ac­tive con­tent when users scan brand logos or the uni­ver­sal “Blipp” sym­bol with their mobile devices). Wear­ables: mobile advertising’s new fron­tier And now it’s mov­ing into the next fron­tier of mobile adver­tis­ing by bring­ing its plat­form to wear­ables. It has recent­ly intro­duced its excel­lent image recog­ni­tion tech to Google Glass, the first time that this has ever been done. Inte­grat­ed onto Glass, it rec­og­nizes images, prod­ucts and even human faces. Those who have fol­lowed the for­tunes of this inno­v­a­tive mobile adver­tis­ing start­up will prob­a­bly be aware that Blip­par is now used by a great many peo­ple world­wide (at the last count a cou­ple of months ago, there were 5 mil­lion of them – and count­ing). Avail­able on Android, iOS, Win­dows Phone and Black­Ber­ry devices, its tech­nol­o­gy is now extend­ing its reach to wear­ables…

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Cross-platform mobile ad retargeting startup Drawbridge throws video support into its bag of wizardry

San Mateo-based start­up Draw­bridge, whose ad retar­get­ing tech­nol­o­gy helps mobile adver­tis­ing agen­cies and brands tar­get their ads to rel­e­vant con­sumers across devices and plat­forms, has just announced that it’s now added sup­port for video ads to its reper­toire, too. A gate­way to new cat­e­gories of adver­tis­ing  The Sequoia and Klein­er-Perkins backed com­pa­ny has been mak­ing a name for itself since its launch in 2010 by ana­lyz­ing user behav­ior to locate the times when they are most like­ly to be using mul­ti­ple devices. That in turn allows mobile adver­tis­ing firms to use desk­top data to refine the tar­get­ing of their mobile ads. Vet­er­ans of media jobs in mobile adver­tis­ing agen­cies will prob­a­bly notice at this point that throw­ing video into the mix doesn’t fun­da­men­tal­ly alter the firm’s exist­ing cross-plat­­form tech­nol­o­gy. It remains essen­tial­ly the same. How­ev­er, Drawbridge’s CEO and co-founder Kamak­shi Sivara­makr­ish­nan says that the addi­tion of video sup­port is still a sig­nif­i­cant devel­op­ment for the firm. For starters, video adver­tis­ing has been ris­ing marked­ly on mobile. But Sivara­makr­ish­nan says that the move will help her com­pa­ny branch out into oth­er cat­e­gories, like enter­tain­ment and auto­mo­tive adver­tis­ing. She gives the exam­ple of some­one watch­ing a movie trail­er on their com­put­er. That’s…

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Will New York mobile ad tracking startup AppsFlyer transform the mobile advertising market?

Most peo­ple work­ing in media jobs in mobile adver­tis­ing agen­cies would agree that, in the age of mul­ti­ple media sources, adver­tis­ers need to know which net­works they’re get­ting the best results from. And since its launch in 2011, New York mobile app mea­sure­ment, attri­bu­tion and ana­lyt­ics SaaS start­up Apps­Fly­er has been help­ing them find out. Effec­tive track­ing  Apps­Fly­er lets mobile adver­tis­ing agen­cies, app devel­op­ers and brands mea­sure mobile user attri­bu­tion across social, organ­ic, paid and viral media sources. Now a Face­book Mobile Mea­sure­ment Part­ner, the startup’s plat­form is inte­grat­ed with no few­er than 300 media sources and ad net­works, and it’s cur­rent­ly mon­i­tor­ing mobile adver­tis­ing cam­paigns at annu­al run rates of $500 mil­lion in ad spend and one bil­lion mobile app installs (its mobile traf­fic grew 80-fold in 2013). To cap it all, the com­pa­ny recent­ly announced that it’s now prof­itable too. Its suc­cess reflects its capac­i­ty to enhance mobile mar­ket­ing trans­paren­cy by help­ing mobile adver­tis­ing agen­cies and adver­tis­ers pin­point prof­itable cam­paigns based on life­time val­ue and ROI. And it’s cer­tain­ly impressed investors: at the begin­ning of March, Apps­Fly­er raised $1.7 in a Series A round led by Pitan­go Ven­ture cap­i­tal and exist­ing investor Mag­ma Ven­ture Part­ners. Pitan­go Gen­er­al Part­ner…

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RadiumOne exec Rupert Staines on how to get the best out of mobile advertising

Rupert Staines, an exec­u­tive at dig­i­tal adver­tis­ing com­pa­ny Radi­u­mOne, has dubbed 2014 “the year of mobile adver­tis­ing” — and giv­en the fig­ures he crunch­es, no one with media jobs in mobile adver­tis­ing agen­cies can be left in any doubt that he makes a sound point. Bad habits  Radi­u­mOne, which has offices in New York, San Fran­cis­co, Chica­go, Europe and Aus­tralia, has an impres­sive­ly smart approach to mobile adver­tis­ing, which we’ll come to in a while. But there’s a prob­lem: despite the fact that the oppor­tu­ni­ties for reach­ing con­sumers are vast (Staines cites eMar­keter stats fore­cast­ing that the glob­al smart­phone audi­ence will break 1.75 bil­lion in 2014), mobile adver­tis­ing is still being used sur­pris­ing­ly bad­ly. Staines chides adver­tis­ers for using a “clut­ter bomb approach”, indis­crim­i­nate­ly spray­ing as many ads at mobile devices as pos­si­ble, hop­ing that some con­sumers, some­where, will bite. But it’s coun­ter­pro­duc­tive as well as dam­ag­ing: today’s con­sumers live in the era of hyper-tar­get­ed adver­tis­ing and they expect to receive ads rel­e­vant to their inter­ests. Frankly, they get annoyed if they keep get­ting mes­sages that have noth­ing to do with them, Staines avers. Get­ting smart He advo­cates a two pronged rem­e­dy: i) Always inte­grate mobile adver­tis­ing into the full…

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