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Welcome to Media Jobs: Mobile Jobs

The Career Intelligence™ Authority

MediaJobs.com is a professional’s greatest resource for finding the newest media jobs, budding companies, hiring connections, and technologically advanced products that can help to jump-start a career. If you’ve been searching for mobile marketing jobs, mobile developer jobs, mobile advertising jobs, or mobile application development jobs, MediaJobs.com has the resources to get you connected. For those who currently have mobile jobs or mobile development jobs, we have the latest information on new products that will help you excel in your field. Here, you can find up-to-date information about the latest advancements in mobile marketing made by the largest companies such as Inmobi, Jumptap, Adfonic, Customer Magnetism, Resolution Media, Blue Moon Works, Red Door Interactive, Infuse Creative, MobileMoxie, mobileStorm, Punchkick Interactive, WASP Mobile, and much more. We also provide information about up and coming mobile advertising companies that could be the next big success including companies such as Addictive Mobility, a mobile agency that targets social media, 5thFinger, 12snap, and 2ergo, a mobile marketing agency that is completely digital and focuses its efforts on using new media platforms to sell products and services. Keep reading for articles about some of the best mobile marketing companies throughout the world. You can also search for a specific mobile marketing company or mobile advertising jobs by clicking here or entering a company name in the field below.

NativeX helps advertisers pinpoint exactly the right mobile users with psychographic targeting

Not many 13-year-olds can truthfully claim to have the power to triple revenues from in-app mobile advertising; however,native mobile advertising firm NativeX – year of birth 2000 – claims to be able to yield benefits like this with its new ‘psychographic’ targeting technology. A new breed of mobile advertising targeting technology People holding media jobs in mobile advertising agencies will doubtless note a certain disingenuousness in the opening sentence: a young company is not quite the same as a young human being. In 13 years, however, the Minnesota-based company – which began life as W3i and was rebranded to NativeX in March this year – has developed what it proudly describes as “the most precise demographic targeting technology to date.” NativeX points out that most of its rival companies use a couple of attributes at most to target mobile ads – typically location and device type – but NativeX’s technology weighs up hundreds of thousands of additional attributes, including education, ethnicity, income, age and gender, and many, many more besides. Armed with data as nuanced as this, advertisers can home in on the precise type of user they are seeking. Bieber, Beyoncé or bears? By way of an explanation about…

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New York-based mobile ad startup StartApps boosts in-app advertising bucks with 3D innovation

New York-based mobile advertising platform StartApp is going 3D, a move which should come as little surprise to anyone holding media jobs in mobile advertising agencies. Feeling the mobile pulse Let’s be more specific: StartApp, which was founded in 2010, has kept a keen eye on developments in mobile phones advertising from the outset, and like everyone with media jobs in this sector, it’s noticed that mobile app consumption is burgeoning, overtaking web browsing in 2011 and poised to overtake TV viewing time too. The number of people using mobile apps has leapfrogged by 35 per cent since last year, reaching 127 minutes per day as opposed to just 70 minutes spent surfing the Web (a contraction of 2.4 per cent).  But there’s a conundrum here, which is exercising app developers and entrepreneurs alike: how to make money out of this rip-roaring take-off in mobile app usage? Gartner forecasts that mobile app downloads will total 309 billion by 2016. But 93 per cent will remain completely free. So how to make a buck? StartApp thinks it may have a lucrative answer: the 3D AppWall, which effectively turbo-charges in-app ads giving them a vibrant new lease of life. And it couldn’t…

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Bitcasa – the startup software service that offers infinite data storage on Windows, iOS and Android

Every now and then a tech product comes out of the shadows of beta and sets off a wave of Pavlovian salivation amongst jobbing product managers. A startup software service Bitcasa’s new offerings will almost certainly activate those salivary glands like a prize steak before a hungry pooch. A TechCrunch Disrupt Alumnus, the firm has been quietly evolving its new offerings during its five months in beta.  And now it’s time to unveil them: not only is there a new version of its desktop incarnation, there are two new unlimited data storage apps for iOS and Android too. Infinite storage, easy access The service offers PC and mobile users unlimited storage, saving only one version if redundant content and only files that are unique to each user.  CEO and co-founder Tony Gauda explains that Bitcasa is moving into a new phase: version 2.0 is a considerably more polished offering than version 1.0, with a new user interface on the mobile apps which makes surfing intended content a breeze. That’s no mean achievement, as the informed product manager will no doubt appreciate: because users never have to delete anything, searching for a particular music, video or image file could be a…

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Global mobile advertising revenue skyrockets by 83 percent (and the US does even better)

Mobile advertising revenue enjoyed stratospheric global growth in 2012, soaring by 82.8 percent to hit $8.9 billion, according to new data released by the Interactive Advertising Bureau Mobile Marketing Center for Excellence, IAB Europe and HIS. The hard work of everyone holding media jobs in the US mobile advertising industry paid especially rich dividends in 2012. The growth in U.S. revenue outstripping the global average at 111 percent, taking the national total to $3.5 billion. That’s a handsome 39.8 percent of the global figure. The VP and General Manager of the IAB’s Mobile Marketing Center of Excellence, Anna Bager, said, “Mobile is coming into its own as a powerhouse advertising medium. Today’s advertising is happening in a world where ad campaigns can be planned and bought across global networks on multiple media, but the massive and continuing acceleration of mobile’s international impact provides new and exciting frontiers for content and communication.” Search is top of the tree The lion’s share of global mobile advertising revenue was generated by search, at 52.8 percent. Industry expert Chetan Sharma isn’t surprised. People use their mobile devices to “look for stuff”, he said. Mobile display ads came in second at 37.8 percent and messaging…

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Mobile advertising gap widens between Android and iOS

A new report from mobile advertising tech company Velti reveals that Android’s mobile ad share has dropped again this year, falling from 41 per cent in May 2012 to 36 per cent in May 2013. The “state of mobile advertising” report reveals that, over the same period, mobile ad share leap-frogged for iPhone and iPad – up from 20.4 per cent to 27.5 per cent and from 13.4 per cent to 17.1 per cent respectively. Apple launched its new iPhone 5 to a blaze of publicity during this period, and it alone accounted for 7.9 per cent of all the ads shown on Apple mobile devices. By contrast, the Galaxy SIII from Samsung, which sold over 30 million units in the first five months after its launch in May 2012, only mustered 2.3 per cent of total impressions. A real mobile advertising trend? Anyone holding media jobs in mobile advertising agencies will be curious about what this trend really represents.  The year-on-year figures supplied by Velti, it claims, “provide a highly accurate picture of the market”, revealing key insights into how different mobile devices are being used by consumers. Given that the data was collected from a sample size of…

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