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Content Editor at Ultimate Performance, the world’s only global personal training business -

Friday, February 7, 2020

Is Salesforce a Great Place to Work? -

Wednesday, June 26, 2019

Is Apple a Great Place to Work? -

Wednesday, June 19, 2019

Do I want to work at Adobe? -

Wednesday, June 12, 2019

NVIDIA, why work here? -

Friday, June 7, 2019

Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
Jobs are in Los Angeles?
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Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

Why You Want a Job at Twitter -

Monday, February 5, 2018

How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Why You Want to Work at Snapchat -

Wednesday, January 24, 2018

Why You Want to Get a Job at Vogue Magazine: -

Thursday, January 18, 2018

Is it Better to work at Buzzfeed or The New York Times? -

Friday, January 12, 2018

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

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Sundeep Kapur Says the Fortune 500 Still Don’t Get Digital

Sun­deep Kapur is one of the country’s fore­most expo­nents of mul­ti-chan­nel mar­ket­ing and is ded­i­cat­ed to help­ing big brands make sense of cross-plat­­form pro­mo­tion. He’s been doing it since 1990, but accord­ing to Sun­deep, the big boys still have a lot to learn. Kapur is def­i­nite­ly one to watch for any­one look­ing for media jobs. Kapur, or ‘Email Yogi’ as he is known, is direc­tor of strate­gic mar­ket­ing at the NCR cor­po­ra­tion is an expert on com­bin­ing your email, online, social media and mobile mar­ket­ing into one stream­lined and ful­ly inte­grat­ed pack­age, and writes and speaks reg­u­lar­ly on the sub­ject. What’s Sundeep’s Sto­ry? He has a BA in Eco­nom­ics, a BS in Com­put­er Sci­ence and an MBA so he’s well-qual­i­­fied to assist with con­verged chan­nel strate­gies, and hav­ing over 20 years’ expe­ri­ence helps as well. Sun­deep is a pas­sion­ate teacher who’s com­mit­ted to ensur­ing busi­ness­es make the most of the com­mu­ni­ca­tion chan­nels avail­able to them, par­tic­u­lar­ly social media – oh, and he’s pret­ty good at direct mar­ket­ing too. “Most brands are try­ing real­ly hard to suc­ceed with their social media ini­tia­tives,” he said. “They are try­ing new ways to engage — from receipts at check­out to adver­tise­ments in news­pa­pers; brands…

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Kris Jones – the Man Who Believes in Having a Good Time at Work

Kris Jones is a rare breed. He’s been active in Inter­net mar­ket­ing both as an arbi­trager and affil­i­ate mar­ket­ing whizz since the ear­ly days of the web. He’s been there and done that, and now he’s ready to share his secrets. If you’re in the mar­ket for media jobs you’d be wise to lis­ten. Kris grad­u­at­ed from Penn­syl­va­nia State Uni­ver­si­ty and gained a Mas­ter of Sci­ence from Vil­lano­va Uni­ver­si­ty as as well a Juris Doc­tor­ate from Albany Law School. He’s pre­vi­ous­ly  found­ed Inter­net mar­ket­ing agency Pep­per­Jam, worked for GSI Com­merce when Pep­per­Jam was acquired by them, and he spent time work­ing in the office of Con­gress­man Paul E Kan­jors­ki. After rais­ing seed mon­ey from search arbi­trage and PPC arbi­trage, Jones went on to become the founder of one of the fastest-grow­ing com­pa­nies in the US. He admits his meth­ods were a lit­tle unusu­al though: “My focus was on scale. So some search arbi­tragers will say to focus on one or two or three dif­fer­ent mer­chants and just blow out as many key­word lists and every­thing as you can. “My focus was a lit­tle bit dif­fer­ent. I tried to make $50-$100 prof­it a month with as many mer­chants as you could…

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Rhohit Barghava – Cutting Through the Spin to Deliver ‘Likeonomics’

Men­tion pub­lic rela­tions or mar­ket­ing to most peo­ple and you’ll be greet­ed with rolled eyes and accu­sa­tions of spin and untruths, how­ev­er Inter­net mar­ket­ing guru Rohit Bargha­va has posi­tioned him­self as the man to cut through the spin and give us ‘Likeo­nom­ics’ instead. Any­one look­ing for media jobs should cer­tain­ly make sure they have the like­abil­i­ty fac­tor before head­ing to those inter­views, accord­ing to Bargha­va. Bhar­ga­va is an alum­ni of George Mason Uni­ver­si­ty and has pre­vi­ous­ly worked at Ogilvy, Leo Bur­nett Aus­tralia and Dimen­sion Data (for­mer­ly Com Tech). He cur­rent­ly teach­es mar­ket­ing at George­town Uni­ver­si­ty. As a proud expo­nent of putting human­i­ty back into busi­ness, Bargha­va cites him­self as a ‘non-obvi­ous’ mar­ket­ing expert with two best-sel­l­­ing books under his belt. Per­son­al­i­ty Not Includ­ed intro­duced read­ers to the fact that more com­pa­nies need­ed to show that they had a human side in order to gar­ner the trust of their stake­hold­ers, while Likeo­nom­ics dealt with how like­abil­i­ty is the key to busi­ness suc­cess. The book was an Ama­zon best sell­er in six cat­e­gories and the fourth biggest sell­ing busi­ness book in the US in the month of launch (May, 2012). He has over 1000 arti­cles on all aspects of online and offline…

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Want to Attract Customers for Free? It’s All About Content According to Rand Fishkin.

Rand Fishkin is on a mis­sion. He’s an SEO expert that believes spon­sored sto­ries and tweets, as well as Google Ads, are a waste of mon­ey, and he wants us to know why. Rand began dab­bling in the World Wide Web 20 years ago and since then he’s built up a suc­cess­ful career as a search mar­keter; recent­ly reveal­ing his secrets to snag­ging cus­tomers with­out an enor­mous out­lay. Those in media jobs should sit up and take notice. Buy­ing Ads Does Not a Mar­keter Make Fishkin, who’s a grad­u­ate of the Uni­ver­si­ty of Wash­ing­ton and pre­vi­ous­ly worked for Out­lines North­West, firm­ly believes that spend­ing pots of cash on ads does not make you a mar­keter. A fact he says, is borne out by the fig­ures. “Only 10 per­cent of clicks on Google go to ads, while 90 per­cent are on organ­ic results. Search engine opti­miza­tion, or SEO, is much cheap­er. The aver­age cost of cus­tomer acqui­si­tion through online adver­tis­ing is $500,” accord­ing to Fishkin. “But the same cus­tomer can be found through great web con­tent for just $100.” Great con­tent, he says, is the key to suc­cess­ful online mar­ket­ing. “Great con­tent makes com­pa­nies and prod­ucts more vis­i­ble in search, gives…

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Eve Mayer Orsburn – the Self-Proclaimed Queen of Not So Cool

Eve Mayer Orsburn – the Self-Proclaimed Queen of Not-So-Coo

Ranked by Klout as the sec­ond most influ­en­tial per­son on LinkedIn and com­ing in at num­ber 19 on the Forbes list of top Social Media Influ­encers, Eve May­er Ors­burn is proud not to be cool, and if you’re look­ing for media jobs, per­haps you’d bet­ter think about not being cool too. May­er Ors­burn is CEO of Social Media Deliv­ered, a com­pa­ny that prides itself on offer­ing the best con­sult­ing, train­ing and man­aged social media ser­vices to busi­ness across the US. Using May­er Orsburn’s acclaimed Social Media Busi­ness Equa­tion, SMD lever­age the pow­er of Face­book, Twit­ter and LinkedIn, as well as YouTube and blog­ging, to help their clients achieve their objec­tives. They are also a mul­ti-lin­gual busi­ness. Clients include Sher­a­ton Hotels, Which Wich Sand­wich­es, Gen­er­al Motors and Har­vard Busi­ness School. The com­pa­ny has been run­ning since 2008 and refer to them­selves as the ‘grand­moth­ers’ of social media, because they were there at the begin­ning. Self-Effac­ing May­er Ors­burn is refresh­ing­ly hon­est and self-dep­re­­cat­ing. She is only too pleased to admit that her busi­ness mod­el is not focussed on flashy tech, more on a good old fash­ioned healthy bot­tom line. She said: “Social Media Deliv­ered is dif­fer­ent from our com­peti­tors because we aren’t…

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