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Ann Handley – Marketer, Writer, Wearer of Cool Glasses and All About Content

Ann Handley is all about content. If it’s not worth saying, don’t say it and go out and find something that is worth saying and that will support your brand and marketing efforts at the same time. As chief content officer for MarketingProfs it’s Ann’s job to get a handle on blogging, podcasts, video and written content and show her clients how to get the most out of their online marketing strategy. She’s definitely a figure worth watching if you’re in media jobs. Where’d It All Start? Handley is a digital veteran, with over 13 years experience managing content and helping businesses and individuals develop relationships with their clients through the clever use of information. An alumni of Simmons College and former freelance correspondent at the Boston Globe and associate editor at Banker and Tradesman, she’s also the co-author of ‘Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business’ and she has a passion for using emerging new media tools and technology to develop and add value. But how does she think marketers can make sure they stay relevant in a world that’s gone social and tech crazy? She…

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Gary Vaynerchuk and the warmth of social media

Outspoken? Arrogant? Just plain crazy? Whatever you might think of Gary Vaynerchuk, there’s no denying he’s a great exponent of simple, pared down social media marketing. CEO of VaynerMedia, Gary Vaynerchuk began his digital career by setting up the online arm of his parents’ wine business, winelibrary.com, taking turnover from $3 million in 1997, to $45 million just eight years later He’s a social supremo who is definitely one to watch for anyone in media jobs. By reading up on the industry, gaining as much experience as he could and making himself indispensable to wine buffs everywhere, Gary’s winelibrary is still going strong thanks to his commitment to developing the business and his endearingly informal style. Since setting up winelibrary, Vaynerchuk took everything he learnt and created VaynerMedia, a company that helps Fortune 500 companies ‘find their social media voice’. But don’t be fooled into thinking that Gary Vaynerchuk is a hard-headed marketer who’s all about the quick buck. In fact, the opposite is true. In It for the Long Term Vaynerchuk was born in the former USSR in the small town of Babruysk. He emigrated with his family to the US in 1978 and he and his parents settled…

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Social Media Marketing? It’s Elementary According to Scott Monty

Scott Monty. Global digital and multimedia communications manager for one of the biggest companies in the world and Sherlock Holmes fanatic. He’s also partial to a spat or two in public. If there’s one person anyone in media jobs should be paying attention to it’s Scott Monty. He’s the guy in charge of social media marketing for Ford Motor Company and has been described by Ford CEO Alan Mulally as ‘a visionary’, while he’s also been referred to as ‘an unstoppable force of nature’ and ‘the best corporate social media lead on the planet’. Praise indeed. But as you will discover, Monty is not a humble man, and nor does he favour hiding his light under a bushel… Facebook Fun Towards the end of 2012, General Motors, Ford’s arch nemesis announced it would be pulling the plug on its $10 million Facebook ad budget. Rather than keeping quiet and maintaining a dignified silence, while beavering away and making headway as his fiercest rival slunk off the edge of the digital landscape, Monty seemed more than happy to stick the knife in. And give it a twist. He has nearly 90,000 followers on Twitter, and they all read this: “It’s all…

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Peter Naylor – A Man Spearheading the Digital Advertising Age

As Executive Vice President for digital media sales at NBC, Peter Naylor has helped some of the biggest online brands navigate the choppy waters of the digital revolution and steer their way to success. Anyone in media jobs should keep their eye on Naylor if they want to develop successful careers. NBC.com, CNBC.com, SyFy.com, Bravotv.com, USAnetwork.com and iVillage are just some of the online outfits whose ad sales Naylor takes care of and he was at the forefront of the launch of the Universal Audience Platform, a ‘first party’ online network of over 20 NBCU digital properties with a reach of more than 60 million unique users every month. Where’s He From? As well as heading up the ad sales for some pretty big properties, Peter Naylor is also charged with leading the sales efforts of some burgeoning digital platforms around social TV including BravoNow, NBCLive, SyFyConnect, OxygenLive and Sunday Night Football Extra, as well as optimizing each one for mobile and tablet devices. Prior to his role at NBC, Naylor led sales for iVillage properties, where he was responsible not only for the sales team as well as forging new partnerships and new revenue streams for the company. iVillage…

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Guy Kawasaki – the Evangelist Who Heard the Apple Angels Singing

He was one of the lucky few; one of the founding fathers of Apple, getting a job straight out of college through his roomie Mike Boich. Guy Kawasaki credits his Apple experience with many great things, but mostly for the chance to work for one of the world’s most exciting companies and carve out a career as one of the first true digital pioneers. If you want to make your mark and you’re on the lookout for media jobs, Kawasaki’s lead is one you might want to follow. Currently Kawasaki, who was born in Hawaii, is founder of Garage Technology Ventures and co-founder of Alltop.com, an online magazine rack giving users easy access to the web’s most popular topics, but he wasn’t always at the forefront of online innovation. From Honolulu to Silicon Valley Born in 1954 in one of the tougher neighbourhoods of Honolulu, Guy Kawasaki attended Iolani School, which he states gave him a ‘fantastic and formative education’. He has particularly fond memories of his English teacher who, he believes, would have been shocked to learn that he’s written 10 books. After graduating Iolani in 1972, Kawasaki made the journey to Stanford where he graduated with a major…

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