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Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

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QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

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Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

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Nielsen Why You Want to Work at this Digital Transformation Organization -

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Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

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Is it Better to work at Buzzfeed or The New York Times? -

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LeBook Business Development Job for Trend Setter -

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Executive Editor Job at Philadelphia Gay News -

Friday, November 10, 2017

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Fledgling ad shop O’Keefe Reinhard & Paul clinches major account with WingStreet

Just three months after we reported the launch of fledgling ad shop O’Keefe, Reinhard & Paul (OKR&P), news is breaking that it’s just scooped its first mammoth-sized piece of business: it’s to be taken on by WingStreet, a massively successful unit of YUM! brands specializing in chicken wings. This is the kind of deal to make the account manager and art director responsible for seeing the project through very happy people: WingStreet’s deep fried chicken wings have gone down a storm in the Pizza Hut chain so the audience is likely to be huge. An account manager’s dream account So huge, in fact, that Pizza Hut forecasts that WingStreet chicken wings will shortly morph into a dedicated stand-alone chain because of its popularity on the Pizza Hut menu. That’s likely to be one helluva big account for the account manager who presides over it. The Virginia-based Martin Agency in Richmond previously held the WingStreet ad account, and it will continue to handle core advertising for Pizza Hut. But as any perspicuous art director or account manager can tell you, YUM!’s decision to bring new advertising talent into its chicken wings chain suggests that the fast-food leviathan foresees huge potential in…

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Baldwin& founder talks of life after the AdAge Small Agency of the Year Award

David Baldwin, founder of the startup ad shop Baldwin&, has been talking about the effects of winning AdAge’s “Small Agency of the Year” award last year.  As any art director or account manager can testify, the prize is a pretty impressive accolade for a shop that launched in 2009 with no clients to its name. A strong sense of self But the same art director or account manager will want to know what made Baldwin& stand out. Well, for one thing, this little shop from Raleigh, North Carolina has a strong sense of self. Shortly before winning the award, it received a call from a client offering it the chance to take over part of a big telecom account. But after a quick founders’ meeting, Baldwin and his team asked “Does this sound fun at all?” They decided it didn’t – and walked away. It also managed to strike a blow for the wider agency world. After being invited to take part in a pitch by a client recently, it argued that all participating agencies should be paid for the work they put into the presentations. They didn’t win the business that time – but they did get paid for…

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Scott Stratten – The Social Media Rockstar Who Believes Employees Are Your Biggest Marketing Asset

Former music marketer Scott Stratten is firmly in the social camp that advocates genuine, interesting, carefully planned content over masses of spam fired randomly in the hope some of it will stick. Those in media jobs should take note. Scott’s currently the President of UnMarketing  – an expert in viral, social and authentic marketing, that he charmingly refers to as ‘UnMarketing’; which, simply put, is all about positioning your brand and business as the expert customers will turn to when they need the services you offer. He’s very definitely not a fan of the unplanned ‘suck it and see’ school of  marketing and feels that engaging and interacting with your audiences, and being genuine with them, is the key to making sure they opt for you over your competitors. His most recent book, The Book of Business Awesome / The Book of Business UnAwesome is actually two tomes in one and it aims to show businesses how to become awesome, by looking at train-wreck examples of the thoroughly unawesome. What’s His Big Idea? After graduating from Sheridan College, where he returned and held a professorship and taught HR and employment law, Stratten worked for several big Canadian names, including Goodwill…

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Shel Israel – He’s Been There and Done It!

Shel Israel was there at the beginning and he’s got some interesting views on where social is going to go. Writer, communications expert, blogger and social media pro Shel has been helping businesses tell their stories for more than 30 years –starting as a print reporter before moving into tech PR in Silicon Valley. Once the web had landed he moved into representing online start ups and helped more than 100 launch. If you’re interested in media jobs you could learn a thing or two from Shel. Born in 1944, Shel attended both Boston and Northeastern Universities, before moving into print journalism. Before long the lure of Silicon Valley proved too much to resist and in the mid 1980s Shel founded SIPR, a communications company specializing in technology start ups. However, Shel always has his eye on the next big thing and he recognized the potential of the World Wide Web, when it arrived. He quickly shifted SIPR’s attentions to online start ups and represented some of the biggest pioneers in cyberspace, including Sun Microsystems, Dell, CNET and Intel. What’s Shel Isreal About? Shel is all about giving companies a voice within the social media landscape. He believes that too…

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The No BS Guide to Social Media with Jason Falls

As head of digital strategy for CafePress, Jason Falls has some serious social credentials, but he took a risk publishing his first book – The No B*llSh*t Social Media. If you’re in media jobs and you want to cut through the garbage and get to the point, then you’d be wise to follow Falls. In publishing that fateful book, he took on an entire industry that was growing up around social media – trying show big brands how to successfully navigate the murky waters of online marketing, blinding them with science and making big bucks. But he did it with aplomb – his wit and intelligence got him through and showed the cowboys for what they really were. He gave businesses a precious gift – the gift of knowledge. Why Did He Write ‘That’ Book? Falls prides himself on cutting to the chase and simplifying things – it’s one of his strengths and he believes that by simplifying social for businesses, he can help them grow their brands. He explains: “I’m from a very small town that conditioned me to always be skeptical of the big city folks and the lines they were handing me. I’m also a fairly simple…

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