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Apple announced as the biggest ever American company

Apple over­takes Microsoft’s record In a report print­ed in the Wall Street Jour­nal, it was revealed this week that Apple Inc. sur­passed Microsoft Corp as the largest ever Amer­i­can com­pa­ny when stock mar­ket val­ue is used as the mea­sure­ment. Pass­ing the $623.52 bil­lion mark, Apple is seen as the lead­ing influ­ence when it comes to pop­u­lar com­merce and E‑commerce trends and is now viewed by any e‑commerce man­ag­er, e‑commerce ana­lyst or web con­tent man­ag­er of stature as one of the most pow­er­ful com­pa­nies in the US and fur­ther afield. Speak­ing about the his­toric news, Pro­fes­sor of finan­cial his­to­ry at New York’s University’s Stern School of Busi­ness, Richard Syl­la said, “It is one of those icon­ic com­pa­nies.  When I think about these com­pa­nies, their prod­ucts were used by all kinds of peo­ple and their lead­ers were con­sid­ered genius­es.” In nom­i­nal terms, if not infla­­tion-adjust­ed terms, the clos­ing val­ue of Apple’s stock at the begin­ning of the week was greater than the clos­ing high Microsoft achieved in Decem­ber 1999 which was $616.34 bil­lion.  The near­est rival to Apple was Exxon Mobil which closed some $200 bil­lion behind the tech giants accord­ing to fig­ures which were released by Fact­Set.  It is a gap…

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Little Caesars Pizza Says ‘Go Away,’ Seriously!

Lit­tle Cae­sars Piz­za is test­ing the safe bound­aries of adver­tis­ing neg­a­tive psy­chol­o­gy with its ad cam­paign, plead­ing and warn­ing con­sumers not to call the restau­rant at a par­tic­u­lar phone num­ber or pro­vide a per­son­al email address. Play­ing on the well-known human pat­tern that curios­i­ty will get the best of most folks, the piz­za mak­er’s ad cam­paign essen­tial­ly sends an eye-catch­ing mes­sage try­ing to tell peo­ple to lit­er­al­ly, “go away.” With a bit of spin on the fact the Lit­tle Cae­sars Piz­za has devot­ed itself since 1959 to cook­ing hot and tasty piz­za dish­es for take­out as well as side foods like gar­lic bread sticks, the company’s ad cam­paign throws both phone num­bers and email fields at con­sumers and then tells them to avoid doing any­thing with the giv­en infor­ma­tion. This, of course, will get a good num­ber of folks to do exact­ly the oppo­site and con­nect with the com­pa­ny any­ways. The ad cam­paign cou­ples actu­al phone list­ings and email with an appar­ent­ly for­bid­den web­site, cov­er­ing just about all the major pub­lic com­mu­ni­ca­tion resources avail­able. Will They Come? So will peo­ple call or con­nect? If the restau­rant chain is still in the busi­ness of mak­ing mon­ey on piz­zas, its employ­ees should…

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¿Habla Espanol? The Top Companies in Hispanic Media

There is a $1 tril­lion His­pan­ic media mar­ket to be claimed in the US in the next few years. Who’s going to walk away from the table with the largest slice of the pie? As Jeff Berovi­ci and Dorothy Pomer­antz wrote for Forbes Mag­a­zine dat­ed August 6, 2012, “His­pan­ics, now under­served by adver­tis­ers, will be the most impor­tant U.S. growth mar­ket through mid cen­tu­ry if cur­rent trends con­tin­ue.” A pop­u­la­tion growth rate esti­mat­ed to approx­i­mate an increase of 170 per­cent, will soon result in Lati­nos mak­ing up every one in three Amer­i­can res­i­dents with a medi­an age of 27 years old, or the “per­fect age” for whom adver­tis­ers tar­get. The con­clu­sion of these sta­tis­tics is obvi­ous: the His­pan­ic media and con­sumers are the next goal for any com­pa­ny capa­ble of read­ing a spread­sheet. The Top Com­pa­nies in Tele­vi­sion The big dog in His­pan­ic tele­vi­sion is Uni­vi­sion and has been since its found­ing in 1962. Now so large as to be an umbrel­la of tele­vi­sion media busi­ness­es, it includes Tele­fu­tu­ra, Glav­i­sion and three new net­works already start­ed in the first half of 2012. Accord­ing to Berovi­ci and Pomer­antz’s piece for Forbes Mag­a­zine, Uni­vi­sion was the sole tele­vi­sion sta­tion to broad­cast nation­al­ly…

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Does Laura Lang’s Appointment Signal The End For America’s Best-Loved Publications?

Laura Lang

What do you get when you put the head of a suc­cess­ful glob­al dig­i­tal adver­tis­ing agency at the helm of one of America’s most tra­di­tion­al print pub­lish­ers? We’re not sure either, but Time Inc. is going to find out fol­low­ing the appoint­ment of for­mer Dig­i­tas CEO Lau­ra Lang. As the Dot Com rev­o­lu­tion con­tin­ues apace, can some of the country’s best loved mag­a­zines and news­pa­pers sur­vive a straight-talk­ing CEO who’s famed for turn­ing round the for­tunes of a run-of-the-mill direct-mail firm and turn­ing it into an uber-suc­cess­­ful dig­i­tal brand agency? Time Inc. Where Were They And Where Are They Now In the five years lead­ing up to the appoint­ment of Lang, Time Inc. had not enjoyed much suc­cess. Over­all rev­enue had fall­en by 30% since 2007 and in the three months lead­ing up to March this year the company’s adjust­ed oper­at­ing income had fall­en by 38%, dri­ven by a 19% drop in adver­tis­ing rev­enue. For­mer CEO Jack Grif­fin was shown the door after just six months in post; a rem­e­dy was need­ed and the senior execs and share­hold­ers clear­ly felt Lang was it. How­ev­er Time Inc’s 9,000 employ­ees had ques­tions, and whether print was dead was top of the list.…

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Will There Ever Be An End To Zynga’s Woes?

Zynga

Oh dear… It seems Zynga’s bad day on July 25 looks set to become a bad month. After post­ing earn­ings that show a drop of three cents per share, they are now wrestling with an array of law­suits for copy­right infringe­ment and insid­er trad­ing. The social games start-up is cur­rent­ly mid-wran­­gle with EA over cer­tain sim­i­lar­i­ties between its game The Social Sims and Zynga’s The Ville, and now San Fran­cis­co lawyers Kessler Topaz Meltzer & Check have wad­ed in to join the par­ty after fil­ing a suit on behalf of investors stat­ing that the com­pa­ny allowed key execs to sell shares up to three months before oth­er employ­ees, and that law­suit is not the only one. Copy­ing the works of oth­er com­pa­nies and insid­er deal­ing all leave a bit of a bad taste in the mouth. As a result is Zyn­ga now in melt­down? A Bright Start The com­pa­ny pro­duces brows­er-based games avail­able as stand­alones on mobile plat­forms and as wid­gets on social net­works includ­ing Face­book and Google+. It cur­rent­ly has 3000 employ­ees, over 300million month­ly active users and 72million dai­ly active users and post­ed rev­enue of $1.16billion in 2011. Zyn­ga was found­ed in 2007 and it’s first game, Texas…

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