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Workday is harnessing the power of the Cloud to stay ahead of the game

Imag­ine a place were com­pa­nies can access the lat­est HR and finance soft­ware tools with­out hav­ing to pay hefty license fees and endure lengthy instal­la­tions. Wel­come to the world accord­ing to Work­day. The firm, which spe­cialis­es in Soft­­ware-as-a-Ser­vice solu­tions for the man­age­ment of glob­al busi­ness­es, cur­rent­ly has around 280 clients, includ­ing mid-size enter­pris­es to For­tune 50 Oper­a­tions, all of which can take advan­tage of Workday’s cloud-based sys­tems as an alter­na­tive to anti­quat­ed ERP ser­vices. Indeed, Worka­day prides itself on updat­ing its soft­ware reg­u­lar­ly to make sure it’s clients are always ahead of the game, and this could be the secret to its con­tin­ued suc­cess. This suc­cess may also hinge, in no small part, on the fact that the busi­ness was found­ed by for­mer Peo­ple­Soft CEO Dave Duffield and Aneel Bhus­ri, who have brought their con­sid­er­able expe­ri­ence in Human Resource Man­age­ment Sys­tems (HRMS), Finan­cial Man­age­ment Solu­tions (FMS), Sup­ply Chain Man­age­ment (SCM) and Cus­tomer Rela­tion­ship Man­age­ment (CRM), to the Work­day table. Fol­low­ing an impres­sive stock mar­ket debut which saw Workday’s stock soar to $7.8 bil­lion, founder and for­mer Peo­ple­Soft exec Bhus­ri believes Worka­day are in a great posi­tion to chal­lenge more estab­lished providers, who, he says, offer a ‘mish­mash’ of dif­fer­ent kinds…

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Wieden+Kennedy’s big chance with Oreos at the Super Bowl

Wieden+Kennedy could be on the path to become a colos­sus among online adver­tis­ing agen­cies, after enter­ing the run­ning for a Super Bowl spot for the world’s most famous cook­ie, Oreo. A mas­sive turn­ing point beck­ons As the more informed ad agency copy­writ­ers, art direc­tors and account man­agers will know, W+K seized a major oppor­tu­ni­ty less than two years ago when Kraft Foods hired it for a Velvee­ta cam­paign.  If this lat­est ven­ture pays off, get­ting the chance to show­case its cre­ative ener­gies for a major brand at a mar­quee slot in the TV world’s most expen­sive event could amount to a mas­sive turn­ing point. That Kraft con­nec­tion has been rather good for the agency, it seems.  Oreo is now mar­ket­ed by Mon­delez, a Kraft spin­off, and this year marks the brand’s one hun­dred year anniver­sary, hence the deci­sion to go for the Super Bowl.  W+K hasn’t got the job in the bag yet, how­ev­er, and is fac­ing a for­mi­da­ble rival in Draft­fcb, the agency that has presided over the year-long cen­ten­ni­al cam­paign for Mon­delez. Skill­ful han­dling of small projects can lead to great things How­ev­er, W+K’s han­dling of the Velvee­ta Cheesy Skil­lets brand, which it took on in March 2011,…

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Twitch Makes Videogames the New Sports

Can a Video game get high­er rat­ings than the Super Bowl? This may soon become a real­i­ty. Coun­tries like Korea and Japan have already been fea­tur­ing video game tour­na­ments as enter­tain­ment, with peo­ple reg­u­lar­ly flock­ing to phys­i­cal venues, tele­vi­sions and their com­put­ers to watch the world’s top gamers play live. It only makes sense that watch­ing video games as a spec­ta­tor sport would make it across the Pacif­ic. Tak­ing the lead in Amer­i­ca is Twitch, a videogame start up from the peo­ple at Justin.TV, which seems to have fig­ured out a way to bridge that gap. Being called the YouTube for video games, users can log in and watch peo­ple play, mak­ing it sim­i­lar to watch­ing live bas­ket­ball, base­ball, foot­ball or soc­cer on tele­vi­sion. Top gamers will also be paid to record their game­play and post it on the site. How­ev­er, unlike YouTube, the videos run on Twitch’s own plat­form, rather than a third-par­­ty site, so that it is tar­get­ed direct­ly towards the hard­core gamer. As videogames are becom­ing big­ger than movies and tele­vi­sion, it only makes sense that live sport­ing events would be the next event indus­try in which to com­pete. Will It Work? Twitch began a year ago…

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The Man Responsible for Taking Playboy Global Now to be Found Making Forbes Mobile

Expe­ri­ence does count in the dig­i­tal world. Mike Perlis, an accom­plished print inno­va­tor, is mak­ing his mark in the dig­i­tal world. As the CEO of Forbes, Perlis has spear­head­ed the company’s dig­i­tal rev­o­lu­tion, but he comes from rel­a­tive­ly hum­ble begin­nings, with stints at both Play­boy and GQ before he hit pay dirt by secur­ing a place at top table of the country’s pre­mier pub­lish­er. Perlis – the Forbes Years  In 2010 Perlis took over the reins at the pre­mier pub­lish­ing house, spear­head­ing the company’s move into dig­i­tal pub­lish­ing and launch­ing its ground­break­ing AdVoice pack­age, which enables indus­try lead­ers to pay for the priv­i­lege of writ­ing columns for Forbes’ online space. Some have seen this as a cute move – allow­ing the com­pa­ny to cut down on staffing costs while pop­u­lat­ing forbes.com with author­i­ta­tive con­tent; while oth­ers see it as a white ele­phant – a fan­cy name for adver­tis­ing and the death knell to the publisher’s cred­i­bil­i­ty. What­ev­er your opin­ion, Perlis’ strat­e­gy seems to be pay­ing off, as he explains. “We did 33 mil­lion unique vis­i­tors last month, which makes us unique from a dig­i­tal foot­print stand­point,” he said.  “Forbes.com start­ed 15 years ago and one of the things that we did that real­ly allowed us as a lega­cy busi­ness to become a dig­i­tal play­er was that…

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Zuckerberg sets mobile optimization as Facebook’s top priority

Facebook’s Mark Zucker­berg has come out fight­ing after a three-month silence in which the social net­work­ing giant’s share val­ue has tum­bled alarm­ing­ly. Speak­ing at the Techcrunch Dis­rupt con­fer­ence on Wednes­day, Zucker­berg can­did­ly addressed the fraught issue of his company’s fal­ter­ing efforts to grasp the mobile net­tle. A mobile-pro­pelled freefall Recent reports have high­light­ed the nerve-shred­d­ing $157 mil­lion loss Face­book suf­fered since its IPO in May; dur­ing the same peri­od, the net worth of the com­pa­ny plunged by $50 bil­lion.  These knuck­­le-whiten­ing declines are at least in part con­nect­ed to Facebook’s fail­ure to devel­op a robust mobile plat­form — a short­com­ing that has cost the com­pa­ny dear­ly giv­en that 955 mil­lion of its users rou­tine­ly access their Face­book pages through mobile devices. Face­book wants to emu­late the spec­tac­u­lar growth rate shown by social news site Red­dit, but Zucker­berg is shrewd enough to know that he’s got a lot of con­vinc­ing and reas­sur­ing to do.  Need­less to say, every con­tent man­ag­er, com­mu­ni­ty man­ag­er and social media man­ag­er will be intrigued about his views on the way for­ward with regard to mobile tech­nol­o­gy. While he didn’t pull any rab­bits out of the hat, he didn’t dis­ap­point either, open­ly stat­ing that Facebook’s top pri­or­i­ty…

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