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Tuesday, June 13, 2017

Why You Want to Work at Soundcloud -

Wednesday, May 17, 2017

Why You Want to Work at Moogsoft -

Wednesday, May 10, 2017

Motion Graphics Designer – Making CrossFit Come Alive – Scotts Valley Californina -

Tuesday, May 9, 2017

Nielsen Why You Want to Work at this Digital Transformation Organization -

Wednesday, May 3, 2017

Why a Magic Leap Job Could be for You -

Wednesday, April 26, 2017

Yext Why You Should Work There – Scaling Local Information Globally -

Wednesday, April 19, 2017

Tesla – Why you want to work at Tesla The Future of Cars – 1000 Jobs Available -

Tuesday, April 11, 2017

Why You Want to Work at Tableau – They Help People Actually Understand Their Data -

Wednesday, April 5, 2017

Narrative Science Why You Want to Work Here– Can the Computer Write Stories Better Than You? -

Thursday, March 30, 2017

What can BlockAI and blockchain technology do for you? -

Wednesday, March 29, 2017

Doob 3D Could Replace the Photo Industry with Real-Life Sculptures -

Wednesday, March 29, 2017

Palantir, The Most Secret Company Ever:
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Tuesday, March 21, 2017

Nvidia Makes AI computing possible in Cameras
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Wednesday, March 15, 2017

How fast is this Blockchain thing going to take over? -

Monday, January 30, 2017

Is 360 Video the Future of Media? -

Wednesday, January 18, 2017

How is VNTANA Creating Social Augmented Reality with Hologram Technology? -

Wednesday, January 11, 2017

What Will Making a VR Game While in Virtual Reality be like? -

Wednesday, January 4, 2017

UltraHaptics – Control Everything with Just the Wave of a Hand -

Thursday, December 22, 2016

QVC Lifestyle On Air Program Host National Search -

Friday, December 16, 2016

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Wieden+Kennedy’s big chance with Oreos at the Super Bowl

Wieden+Kennedy could be on the path to become a colossus among online advertising agencies, after entering the running for a Super Bowl spot for the world’s most famous cookie, Oreo. A massive turning point beckons As the more informed ad agency copywriters, art directors and account managers will know, W+K seized a major opportunity less than two years ago when Kraft Foods hired it for a Velveeta campaign.  If this latest venture pays off, getting the chance to showcase its creative energies for a major brand at a marquee slot in the TV world’s most expensive event could amount to a massive turning point. That Kraft connection has been rather good for the agency, it seems.  Oreo is now marketed by Mondelez, a Kraft spinoff, and this year marks the brand’s one hundred year anniversary, hence the decision to go for the Super Bowl.  W+K hasn’t got the job in the bag yet, however, and is facing a formidable rival in Draftfcb, the agency that has presided over the year-long centennial campaign for Mondelez. Skillful handling of small projects can lead to great things However, W+K’s handling of the Velveeta Cheesy Skillets brand, which it took on in March 2011,…

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Twitch Makes Videogames the New Sports

Can a Video game get higher ratings than the Super Bowl? This may soon become a reality. Countries like Korea and Japan have already been featuring video game tournaments as entertainment, with people regularly flocking to physical venues, televisions and their computers to watch the world’s top gamers play live. It only makes sense that watching video games as a spectator sport would make it across the Pacific. Taking the lead in America is Twitch, a videogame start up from the people at Justin.TV, which seems to have figured out a way to bridge that gap. Being called the YouTube for video games, users can log in and watch people play, making it similar to watching live basketball, baseball, football or soccer on television. Top gamers will also be paid to record their gameplay and post it on the site. However, unlike YouTube, the videos run on Twitch’s own platform, rather than a third-party site, so that it is targeted directly towards the hardcore gamer. As videogames are becoming bigger than movies and television, it only makes sense that live sporting events would be the next event industry in which to compete. Will It Work? Twitch began a year ago…

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The Man Responsible for Taking Playboy Global Now to be Found Making Forbes Mobile

Experience does count in the digital world. Mike Perlis, an accomplished print innovator, is making his mark in the digital world. As the CEO of Forbes, Perlis has spearheaded the company’s digital revolution, but he comes from relatively humble beginnings, with stints at both Playboy and GQ before he hit pay dirt by securing a place at top table of the country’s premier publisher. Perlis – the Forbes Years  In 2010 Perlis took over the reins at the premier publishing house, spearheading the company’s move into digital publishing and launching its groundbreaking AdVoice package, which enables industry leaders to pay for the privilege of writing columns for Forbes’ online space. Some have seen this as a cute move – allowing the company to cut down on staffing costs while populating forbes.com with authoritative content; while others see it as a white elephant – a fancy name for advertising and the death knell to the publisher’s credibility. Whatever your opinion, Perlis’ strategy seems to be paying off, as he explains. “We did 33 million unique visitors last month, which makes us unique from a digital footprint standpoint,” he said.  “Forbes.com started 15 years ago and one of the things that we did that really allowed us as a legacy business to become a digital player was that…

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Zuckerberg sets mobile optimization as Facebook’s top priority

Facebook’s Mark Zuckerberg has come out fighting after a three-month silence in which the social networking giant’s share value has tumbled alarmingly. Speaking at the Techcrunch Disrupt conference on Wednesday, Zuckerberg candidly addressed the fraught issue of his company’s faltering efforts to grasp the mobile nettle. A mobile-propelled freefall Recent reports have highlighted the nerve-shredding $157 million loss Facebook suffered since its IPO in May; during the same period, the net worth of the company plunged by $50 billion.  These knuckle-whitening declines are at least in part connected to Facebook’s failure to develop a robust mobile platform – a shortcoming that has cost the company dearly given that 955 million of its users routinely access their Facebook pages through mobile devices. Facebook wants to emulate the spectacular growth rate shown by social news site Reddit, but Zuckerberg is shrewd enough to know that he’s got a lot of convincing and reassuring to do.  Needless to say, every content manager, community manager and social media manager will be intrigued about his views on the way forward with regard to mobile technology. While he didn’t pull any rabbits out of the hat, he didn’t disappoint either, openly stating that Facebook’s top priority…

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Revamped Bing sets its sights on Google with Pepsi Challenge style campaign

Microsoft’s search engine, Bing, is taking bold steps to lose its status as Google’s less sophisticated little brother with a new campaign called “Bing it On.” If successful, online advertising sales could benefit from a search engine to rival Google for accuracy and relevance. A mountain to climb? So, what can the forward-looking search engine marketing specialist, business development manager and adverting sales manager glean from the new campaign?  “Bing it On” borrows from Pepsi’s famous blind taste challenges during the ‘70s and ’80s and presents side-by-side search results for five search queries, pitting Bing against Google.  Searchers then choose which results are best and which are a draw.  So far, Microsoft claims, the results of its own blind trials are in its favor by 2 to 1. Breaking the “Google habit” is going to involve a formidable struggle. Google commands a thundering 66.8 percent of the search market, with growth of 1.8 per cent since Bing made its first appearance in June 2010.  This compares to Bing’s still feeble 15.8 percent, virtually all of which has been gained from Microsoft partner Yahoo. Playing the long game Despite the relatively small gains, some industry insiders believe Bing it On is…

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