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Manager Instructional Technology at George Washington University -

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What does Google’s D‑WAVE, Blippar, and Machine Vision have to say about where media is heading?

What does Google’s DWAVE, Blippar, and Machine Vision have to say about where media is heading?

So why is a com­put­er being able to see be so darn impor­tant, I’ll tell you why, so adver­tis­ers can know exact­ly who you are, wher­ev­er you are, and send a high­ly tar­get­ed prod­uct adver­tise­ment at you through some pret­ty clever chan­nels. Let’s imag­ine a far future sce­nario, like in 16 months from now, where you are walk­ing down the street and the HD dig­i­tal dis­play screen which is in actu­al­i­ty the glass of a store­front you hap­pen to be pass­ing near calls out to you specif­i­cal­ly. “Hey Jere­my! I love the Ralph Lau­ren Jack­et you’re wear­ing. We just got in the 2017 bold cut of that jack­et in Dark Green, take a look” The dis­play screen pro­ceeds to show you what you would look like by over­lay­ing the new jack­et on top of the old while main­tain­ing the street view behind you by using Aug­ment­ed Real­i­ty. The dis­play then pro­ceeds to say “if you come in and buy one right now, we’ll offer you a %10 per­cent dis­count”. You say to your­self, damn, I look great in this jack­et and walk right on in. SUCKER!!!! Hon­est­ly sce­nar­ios like this are in devel­op­ment right now. Not as cohe­sive as the…

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Animator and Illustrator wanted at University of Florida in Gainesville Florida

University of Florida Animator Illustrator

Want to blos­som from an ear­ly career lev­el animator/video “Dude”, into a Uni­ver­si­ty lev­el Mul­ti­me­dia Mas­ter, keep read­ing. The Uni­ver­si­ty of Flori­da Health Com­mu­ni­ca­tions depart­ment wants to hire a great ani­ma­tor and illus­tra­tor. If you are look­ing for a role where you will learn a lot and be chal­lenged than this could be a great place for you. You can apply for the job at mediajobs.com/uflanimationjob   Why Gainesville Flori­da? Locat­ed in Gainesville Flori­da, the Uni­ver­si­ty of Flori­da at Gainesville is home to the Flori­da Gators and is known for some well-known folk includ­ing Tim Tebow, Ryan Lochte and Tom Pet­ty as well as being the birth­place of Gatorade (get it, gators!). If you like the out­doors Gainesville is a great place with very com­fort­able weath­er with the tem­per­a­ture rang­ing from 60 to 90 degrees all year long. If you live or would like to live in Gainesville Flori­da and want to work in a Uni­ver­si­ty set­ting and are expe­ri­enced in Ani­ma­tion and Illus­tra­tion than this could be a great job for you. The Uni­ver­si­ty is look­ing for those with 3 or more years’ expe­ri­ence pro­duc­ing and cre­at­ing ani­ma­tion and illus­tra­tions for mul­ti­me­dia. You will want to have expert knowl­edge of soft­ware…

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Can a Digital Media Specialist Drive Meaningful Change in a Job?

Digital Media Specialist at Sterling Rice Group

How do you qual­i­fy an idea with life? Well, for this Boul­der Col­orado based Ad Age Small Agency of the Year there are some tan­gi­ble lit­mus tests; does the idea evoke emo­tion? Does it cre­ate affin­i­ty and ulti­mate­ly change behav­ior? If it does­n’t then it’s back to the draw­ing board. Ulti­mate­ly we val­ue and strive to cre­ate ideas that make a real dif­fer­ence for brands, busi­ness­es and the world around us. At Ster­ling Rice Group (SRG), as the Dig­i­tal Media Spe­cial­ist, you will have the oppor­tu­ni­ty to work with some of the world’s lead­ing brands includ­ing Pep­si, Heinz, Nes­tle, Star­bucks, Kellogg’s, Kashi, Taco Bell and many more. The impact of SRG’s work is seen and felt around the world every day: on the bot­tom line, at share­hold­er meet­ings, in late-night talk show mono­logues, and uni­ver­si­ty lec­ture halls. It’s the kind of work that gets noticed, inspires action, and cre­ates impact. But you need to be great at online media plan­ning and buy­ing and have a work­ing knowl­edge of basic “media math” and nego­ti­a­tion tools, includ­ing but not lim­it­ed to CPM/CPA/CPC mod­el­ing, ROI fore­cast­ing, cost nego­ti­a­tion, and bud­get­ing. The Dig­i­tal world should be a nat­ur­al place where you have achieved suc­cess…

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Disney and Carnegie Mellon is redefining Big Data with EM-Sense.

Disney and Carnegie Mellon is redefining Big Data with EM-Sense.

We’ve all grown up hear­ing and expe­ri­enc­ing the “Mag­ic of Dis­ney”, but what does that real­ly mean? Well thanks to their lat­est mag­ic com­pa­nies will know every­thing and we mean every­thing about you, like what you’re hold­ing in your hands at this very moment. No cam­eras, drones, or stalk­ers required, basi­cal­ly just a smart­watch with some cool soft­ware. It’s called EM-Sense, devel­oped by sci­en­tists at Dis­ney Research and Carnegie Mel­lon Uni­ver­si­ty. So the ques­tion you should be ask­ing your­self right now is “What the heck is Dis­ney up to”? It seems like they are get­ting involved in every pos­si­ble piece of tech­nol­o­gy, small, large, sim­ple to super com­plex. But why? Not too long ago we wrote about their aug­ment­ed real­i­ty col­or­ing tech and their appli­ca­tion of Li-Fi. Now they appear to be mov­ing into stranger realms. A research paper was recent­ly pre­sent­ed at a user inter­face soft­ware and tech­nol­o­gy sym­po­sium and it basi­cal­ly explained our bod­ies con­duct elec­tro-mag­net­ic sig­nals and this con­duc­tion can be eas­i­ly mea­sured. It also turns out that objects pro­duce dis­tinc­tive EM sig­nals as well. By using the body as an anten­na and soft­ware to fil­ter the sig­nals, EM-Sense has shown it is pos­si­ble to dis­crim­i­nate reli­ably…

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Strap, Wearable Technology and the Future of Marketing.

Strap, Wearable Technology and the Future of Marketing.

Steve Caldwell’s wife bought him a Peb­ble smart­watch for Christ­mas in 2013. “Being a geek at heart, I start­ed writ­ing apps for it,” he said, which led to “think­ing through things like app mon­e­ti­za­tion for wear­able devel­op­ers and ad net­works for wear­ables.” Months after that fate­ful day, he and his mobile soft­­ware-devel­op­­ment part­ners had formed Strap and were accept­ed into Cincin­nati’s mar­ket­ing-focused accel­er­a­tor The Bran­dery. By late last year, they’d attract­ed $1.25 mil­lion in ven­ture fund­ing. In August, Mon­delez, one of the world’s largest snack com­pa­ny pub­licly award­ed Strap a pilot with Tri­dent gum and the Kum & Go con­ve­nience store chain, which expects the result to be run­ning in the chain’s app with­in 30 days. iOs8 (jobs in IOS) launched HealthK­it, an iPhone app that tracks steps, calo­rie burn and sleep, Mr. Cald­well believes there is a lot more to this than just giv­ing rewards for meet­ing your dai­ly step goal. He feels that bio­met­ric data could legit­i­mate­ly help shape mar­ket­ing, all using anonymized data­bas­es and opt-in pro­grams. The basic premise behind Strap is “you are what you do,” as opposed to “you are what you tweet or post,” said Strap co-founder and Chief Oper­at­ing Offi­cer Patrick Hen­shaw. That…

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