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What does Google’s D-WAVE, Blippar, and Machine Vision have to say about where media is heading?

What does Google’s DWAVE, Blippar, and Machine Vision have to say about where media is heading?

So why is a computer being able to see be so darn important, I’ll tell you why, so advertisers can know exactly who you are, wherever you are, and send a highly targeted product advertisement at you through some pretty clever channels. Let’s imagine a far future scenario, like in 16 months from now, where you are walking down the street and the HD digital display screen which is in actuality the glass of a storefront you happen to be passing near calls out to you specifically. “Hey Jeremy! I love the Ralph Lauren Jacket you’re wearing. We just got in the 2017 bold cut of that jacket in Dark Green, take a look” The display screen proceeds to show you what you would look like by overlaying the new jacket on top of the old while maintaining the street view behind you by using Augmented Reality. The display then proceeds to say “if you come in and buy one right now, we’ll offer you a %10 percent discount”. You say to yourself, damn, I look great in this jacket and walk right on in. SUCKER!!!! Honestly scenarios like this are in development right now. Not as cohesive as the…

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Animator and Illustrator wanted at University of Florida in Gainesville Florida

University of Florida Animator Illustrator

Want to blossom from an early career level animator/video “Dude”, into a University level Multimedia Master, keep reading. The University of Florida Health Communications department wants to hire a great animator and illustrator. If you are looking for a role where you will learn a lot and be challenged than this could be a great place for you. You can apply for the job at mediajobs.com/uflanimationjob   Why Gainesville Florida? Located in Gainesville Florida, the University of Florida at Gainesville is home to the Florida Gators and is known for some well-known folk including Tim Tebow, Ryan Lochte and Tom Petty as well as being the birthplace of Gatorade (get it, gators!). If you like the outdoors Gainesville is a great place with very comfortable weather with the temperature ranging from 60 to 90 degrees all year long. If you live or would like to live in Gainesville Florida and want to work in a University setting and are experienced in Animation and Illustration than this could be a great job for you. The University is looking for those with 3 or more years’ experience producing and creating animation and illustrations for multimedia. You will want to have expert knowledge of software…

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Can a Digital Media Specialist Drive Meaningful Change in a Job?

Digital Media Specialist at Sterling Rice Group

How do you qualify an idea with life? Well, for this Boulder Colorado based Ad Age Small Agency of the Year there are some tangible litmus tests; does the idea evoke emotion? Does it create affinity and ultimately change behavior? If it doesn’t then it’s back to the drawing board. Ultimately we value and strive to create ideas that make a real difference for brands, businesses and the world around us. At Sterling Rice Group (SRG), as the Digital Media Specialist, you will have the opportunity to work with some of the world’s leading brands including Pepsi, Heinz, Nestle, Starbucks, Kellogg’s, Kashi, Taco Bell and many more. The impact of SRG’s work is seen and felt around the world every day: on the bottom line, at shareholder meetings, in late-night talk show monologues, and university lecture halls. It’s the kind of work that gets noticed, inspires action, and creates impact. But you need to be great at online media planning and buying and have a working knowledge of basic “media math” and negotiation tools, including but not limited to CPM/CPA/CPC modeling, ROI forecasting, cost negotiation, and budgeting. The Digital world should be a natural place where you have achieved success…

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Disney and Carnegie Mellon is redefining Big Data with EM-Sense.

Disney and Carnegie Mellon is redefining Big Data with EM-Sense.

We’ve all grown up hearing and experiencing the “Magic of Disney”, but what does that really mean? Well thanks to their latest magic companies will know everything and we mean everything about you, like what you’re holding in your hands at this very moment. No cameras, drones, or stalkers required, basically just a smartwatch with some cool software. It’s called EM-Sense, developed by scientists at Disney Research and Carnegie Mellon University. So the question you should be asking yourself right now is “What the heck is Disney up to”? It seems like they are getting involved in every possible piece of technology, small, large, simple to super complex. But why? Not too long ago we wrote about their augmented reality coloring tech and their application of Li-Fi. Now they appear to be moving into stranger realms. A research paper was recently presented at a user interface software and technology symposium and it basically explained our bodies conduct electro-magnetic signals and this conduction can be easily measured. It also turns out that objects produce distinctive EM signals as well. By using the body as an antenna and software to filter the signals, EM-Sense has shown it is possible to discriminate reliably…

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Strap, Wearable Technology and the Future of Marketing.

Strap, Wearable Technology and the Future of Marketing.

Steve Caldwell’s wife bought him a Pebble smartwatch for Christmas in 2013. “Being a geek at heart, I started writing apps for it,” he said, which led to “thinking through things like app monetization for wearable developers and ad networks for wearables.” Months after that fateful day, he and his mobile software-development partners had formed Strap and were accepted into Cincinnati’s marketing-focused accelerator The Brandery. By late last year, they’d attracted $1.25 million in venture funding. In August, Mondelez, one of the world’s largest snack company publicly awarded Strap a pilot with Trident gum and the Kum & Go convenience store chain, which expects the result to be running in the chain’s app within 30 days. iOs8 (jobs in IOS) launched HealthKit, an iPhone app that tracks steps, calorie burn and sleep, Mr. Caldwell believes there is a lot more to this than just giving rewards for meeting your daily step goal. He feels that biometric data could legitimately help shape marketing, all using anonymized databases and opt-in programs. The basic premise behind Strap is “you are what you do,” as opposed to “you are what you tweet or post,” said Strap co-founder and Chief Operating Officer Patrick Henshaw. That…

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