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Visionect Can Turn Traffic into an Advertising Opportunity

Visionect Can Turn Traffic into an Advertising Opportunity

“What did that sign say?” If you say you’ve nev­er asked a pas­sen­ger that while dri­ving down a high­way, you’re lying. Sta­t­ic bill­boards and traf­fic signs are easy to miss, espe­cial­ly when you have to con­cen­trate on the road in traf­fic. So what’s the answer for adver­tis­ers and traf­fic agen­cies? One is the dig­i­tal bill­boards that change their mes­sage every few sec­onds, but they’re still sta­tion­ary and only allow for mul­ti­ple ads in a sin­gle sign. Anoth­er is using the sides and backs of large trucks as mov­ing bill­boards. Now we’re get­ting some­where, but there are still down­sides. Like the fact that paint­ed or print­ed ads don’t change, so local or region­al adver­tis­ing isn’t very fea­si­ble on a truck that trav­els cross-coun­try or even cross-con­ti­­nent. Dig­i­tal sig­nage on truck can fix that prob­lem, but they’re hard to see in day­light and can be blind­ing to dri­vers at night. Elec­tron­ic sig­nage com­pa­ny Visionect is solv­ing all of these prob­lems in part­ner­ship with Mer­cedes and Ger­many’s Road­Ads, cre­at­ing e‑ink Road­Ad dis­plays for the backs of trucks that are easy to read (because they use four con­nect­ed e‑ink boards to cre­ate one 3x5 ad space), mobile (because they’re on the back of over…

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Houzz — Transforming Homes into Augmented Reality Shopping Malls

Houzz - Transforming Homes into Augmented Reality Shopping Malls

In writ­ing about Houzz I find myself ref­er­enc­ing the Holodeck from Star Trek way too often, but with good rea­son — it’s sim­ply the coolest sci-fi idea ever (and it’s com­ing — you know it is). With that dis­claimer out of the way, here I go again. Imag­ine if you could look around your liv­ing room or bed­room and see a blank can­vas in place of some things. Get rid of your couch, your chair, your dress­er, or what­ev­er you think is need of an upgrade or replace­ment with­out hav­ing to actu­al­ly move it. Imag­ine that you could vir­tu­al­ly scroll through image after end­less image of oth­er liv­ing rooms or bed­rooms, spot some­thing in them that strikes your fan­cy, and then see that par­tic­u­lar item in your Holodeck-enabled home. Old couch gone, the new one you saw in a pic­ture sit­ting in its place. The idea makes the inte­ri­or dec­o­ra­tor in you get real­ly excit­ed. And that is pret­ty much what the home remod­el­ing plat­form Houzz is allow­ing any­one and every­one to do now. Houzz is becom­ing increas­ing­ly pop­u­lar, with the Android ver­sion of their app being vot­ed best app of the year in 2016.   400% sales growth year-over-year from 2015, and…

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Waygo Translation App takes you out for Chinese

Waygo Translation App takes you out for Chinese

Ryan  Rogows­ki, CEO and Cofounder of San Fran­cis­co based Way­go Trans­la­tion App believes that with­in our life­time, we’ll be able to trans­late and speak mul­ti­ple lan­guages flu­ent­ly with the help of tech­nol­o­gy. “I think lan­guage as a bar­ri­er is being solved and it’s an excit­ing time to be part of the indus­try. With glob­al­iza­tion hap­pen­ing so fast, there’s this giant prob­lem. But the base tech­nol­o­gy and hard­ware is pret­ty much already there. It’s just now improv­ing the research and soft­ware to get things done effi­cient­ly for you.” Way­go is an aug­ment­ed real­i­ty start­up that focus­es on visu­al, real-time trans­la­tion for Asian coun­tries (cur­rent­ly Chi­nese, Japan and Korea). All you need to do is point your smartphone’s cam­era at the words in ques­tion and the app will trans­late into Eng­lish in sec­onds, trans­lat­ing your desired for­eign dish is made eas­i­er.  It gives users an in-depth knowl­edge of for­eign cui­sine by pro­vid­ing detailed images of how food dish­es are pre­pared while brows­ing restau­rant menus. “Way­go has evolved as a pre­mier menu trans­la­tion app that encour­ages trav­el­ers to live and dine like the locals, with­out the wor­ry of order­ing the wrong menu item.”  The Way­go team had researched Chi­nese restau­rant menus, cov­er­ing the…

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Is the Operator App a Media Game Changer?

Is the Operator App a media game changer?

Have you heard of the Oper­a­tor App? In the old days, we con­sumers would go through the ardu­ous and time con­sum­ing process of get­ting dressed, get­ting in our vehi­cles, and actu­al­ly phys­i­cal­ly dri­ving to a store — or sev­er­al stores — to buy some­thing. Then we had to park, walk in, find the right depart­ment, and then find the right prod­uct. And if the store we were in did­n’t have the option we want­ed, it was back out to he car and on to the next store to find it. Sounds exhaust­ing, right? Then came the con­sumer’s sav­ior — the inter­net, along with Ama­zon and oth­er online retail­ers. Now we can stay in our PJs, save our gas mon­ey, and browse through mul­ti­ple online stores in less time than it used to take us to get to the first store. But there’s a sac­ri­fice involved, name­ly get­ting help. Sure, there are chat box­es, arti­fi­cial intel­li­gence chat­bots,  and reviews, but the first is lit­tle more than a call cen­ter employ­ee with lit­tle prod­uct knowl­edge, chat­bots are just as lim­it­ed with even less per­son­al­i­ty, and the lat­ter prob­a­bly involves many peo­ple paid to post pos­i­tive reviews and oth­er hired to den­i­grate a com­pa­ny…

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How much Money can you make in VR?

How much money can you make in VR?

As a race, we humans have final­ly hit the wall. Real­i­ty just does­n’t cut it any­more. We need vir­tu­al real­ty ( VR ), aug­ment­ed real­i­ty. mixed real­i­ty. It’s evo­lu­tion. It’s progress. It’s what all the cool kids are talk­ing about. And it’s about to be a huge busi­ness oppor­tu­ni­ty. Last fall Forbes report­ed that more than $4 bil­lion had been invest­ed in vir­tu­al real­i­ty since 2010. That actu­al­ly does­n’t seem too over­whelm­ing a fig­ure for such a high-tech sci-fi type of enter­prise, and it seems much low­er when you con­sid­er that $2 bil­lion of that was Face­book buy­ing Ocu­lus, the mak­er of the Ocu­lus Rift VR head­set that has been the talk of VR enthu­si­asts for the last few years but still has­n’t made a break­through. Then there was the much hyped but then much maligned Google Glass, the first real­ly big thing in aug­ment­ed real­i­ty, which also failed to make any seri­ous head­way. So should you inves­ti­gate a job in any of these alter­nate real­i­ty fields, or are we still tears away from any­one find­ing any­thing viable? As is almost always the case, fol­low­ing the mon­ey is a good clue to the answer. Depend­ing on which Ven­ture Beat arti­cle you believe, the VR…

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