Why Amazon will Buy Comcast
The concept of world domination used to be relegated to science fiction movies however Amazon may yet become one of the first to make it a reality. Their recent addition of the Streaming Partners program could be the start of Amazon as the world’s first global OTT (over the top) programming provider. With 83.5% of Facebook users and 79% of Twitter users coming from outside the US, companies today must be globally focused to truly compete and grow. Comcast business is limited to the US. With cable systems passing about 44% of all US homes and 22 million subscribers it has a strong presence but only in the US. Amazon is a global company; According to Mark Mahaney, analyst at RBC Capital Markets, 37% of its 80 million Prime subscribers are from outside the US and is growing quickly. But Why Should Amazon buy Comcast? Amazon’s foray into OTT is the precursor to the separation of the programming platform from the wired cable. I believe that sometime in the next 3 to 5 years most cable companies will sell broadband access only and the program offerings will be spun off into separate companies which will have lots of competition…
Animator and Illustrator wanted at University of Florida in Gainesville Florida
Want to blossom from an early career level animator/video “Dude”, into a University level Multimedia Master, keep reading. The University of Florida Health Communications department wants to hire a great animator and illustrator. If you are looking for a role where you will learn a lot and be challenged than this could be a great place for you. You can apply for the job at mediajobs.com/uflanimationjob Why Gainesville Florida? Located in Gainesville Florida, the University of Florida at Gainesville is home to the Florida Gators and is known for some well-known folk including Tim Tebow, Ryan Lochte and Tom Petty as well as being the birthplace of Gatorade (get it, gators!). If you like the outdoors Gainesville is a great place with very comfortable weather with the temperature ranging from 60 to 90 degrees all year long. If you live or would like to live in Gainesville Florida and want to work in a University setting and are experienced in Animation and Illustration than this could be a great job for you. The University is looking for those with 3 or more years’ experience producing and creating animation and illustrations for multimedia. You will want to have expert knowledge of software…
How do you turn $77 million in advertising revenues into $3 billion dollars?
Publishers are leaving billions of dollars on the table by focusing on advertising as their primary revenue source. In reality advertising revenue should be the last channel of revenue they rely on. With words like view ability, fill rate and Ad blockers (the really bad word) the advertising eco system has become a mine field with many obstacles to overcome. In a July 2014 study by Google the search engine giant determined that the average website’s ad view ability is 50.2%. That means half of the average publisher’s ads are not seen and do not earn any income for the publisher. With the steep growth of Programmatic ad buying site specific purchases are becoming rarer for traditional ad units. Advertisers are purchasing audiences using behavioral data and are matching that to the cheapest inventory they can find to cherry pick the best audience for their product. So CNN gets a low ball ad buy and the advertiser only buys the ads viewed by the optimal prospects for their products. If a Publisher can attract a premium audience perhaps they can maximize their ad revenue. But even the most premium Publishers (ie: Wall Street Journal, Time Inc., Vogue etc) cannot consistently attract…
This Guy’s Solution for solving Programmatic Advertising Back End Automation Will Blow Your Mind
Josh Engroff @jengroff the Chief Digital Officer of @themediakitchen has presented a truly innovative way to solve the current tedious back end issues for billing and record keeping for Programmatic advertising. Use the Blockchain. We’ve covered Blockchain Technology before on MediaJobs.com but this is the first time I have heard it applied to Ad Technology. Josh states that the use of the Blockchain would “1), improve programmatic advertising efficiency, and 2) evolve static business models.” Programmatic advertising has done a great job minimizing the inefficiencies of the media buying and placement process (ie: placement, speeding execution) as well as now provides an amazing array of data never before available in one place. However when it comes to the backend, Engroff states that “The process by which payments are settled between parties in these transactions – brands, agencies, and media companies – has not evolved in decades. I’s is still a laborious process requiring invoices, accounts payable and receivable, payment terms (30, 45, 60?) and many, many people.” We’ve all heard of Bitcoin but most do not realize that Bitcoin is powered by the Blockchain, which is a distributed database of data records. It’s this approach to managing all the back…
Can a Digital Media Specialist Drive Meaningful Change in a Job?
How do you qualify an idea with life? Well, for this Boulder Colorado based Ad Age Small Agency of the Year there are some tangible litmus tests; does the idea evoke emotion? Does it create affinity and ultimately change behavior? If it doesn’t then it’s back to the drawing board. Ultimately we value and strive to create ideas that make a real difference for brands, businesses and the world around us. At Sterling Rice Group (SRG), as the Digital Media Specialist, you will have the opportunity to work with some of the world’s leading brands including Pepsi, Heinz, Nestle, Starbucks, Kellogg’s, Kashi, Taco Bell and many more. The impact of SRG’s work is seen and felt around the world every day: on the bottom line, at shareholder meetings, in late-night talk show monologues, and university lecture halls. It’s the kind of work that gets noticed, inspires action, and creates impact. But you need to be great at online media planning and buying and have a working knowledge of basic “media math” and negotiation tools, including but not limited to CPM/CPA/CPC modeling, ROI forecasting, cost negotiation, and budgeting. The Digital world should be a natural place where you have achieved success…
