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Advertising

What is the Advertising Definition?

The Adver­tis­ing def­i­n­i­tion is a form of mar­ket­ing com­mu­ni­ca­tion used to per­suade cus­tomers to take action, accord­ing to Webster’s Dic­tio­nary. How­ev­er, to adver­tis­ers, adver­tise­ments may be works of art, hours of time devot­ed into find­ing the per­fect mes­sage. The adver­tis­ing def­i­n­i­tion changes, depend­ing on whether

Take Heed the Rise Of Multi-Channel Networks

Will Multi-Channel Networks take over YouTube?

With 1 bil­lion vis­i­tors month­ly and enough video views to equal almost one hour for every per­son on earth YouTube has become a tar­get for Mul­ti-chan­nel Net­works (MCN). Mul­ti-chan­nel net­works (MCN) are com­pa­nies affil­i­at­ed with YouTube that work with some of the most suc­cess­ful video creation

Big Data is not the name of a Musical Artist, but it could change Music forever.

How Can Big Data add $7 Billion to the Music business?

Ever thought about repair­ing the cat­a­stro­phe that music is today with Big Data? Music is the most social of all our media options with huge loy­al­ty and pen­e­tra­tion. Music has the pow­er to con­nect the world and big data could unlock that poten­tial. If realtors

Out of Home Advertising Gets Personal and Social

Out of Home Advertising Gets Personal and Social

Is per­son­al­iza­tion becom­ing a real­i­ty in out of home adver­tis­ing?  Two tech­no­log­i­cal­ly dri­ven com­pa­nies, who recent­ly pre­sent­ed at Ad Tech in New York, could be sell­ing the next gen­er­a­tion of per­son­al­iza­tion. Tucked away amongst hun­dreds of booths in a dis­creet cor­ner of the Ad Tech exhibit

Kargo — from struggling start-up to top mobile advertising agency

New York’s ‘Kar­go’ has learned a thing or two about being a mobile adver­tis­ing agency since 2003; and its $50 mil­lion annu­al rev­enue proves it. An ‘exis­ten­tial evo­lu­tion’ Peo­ple with media jobs in a fledg­ling mobile adver­tis­ing agency may strug­gle to com­pre­hend how a business