10 Hot Media Companies You Should Work For
Media Jobs are constantly changing these days, so sometimes it’s difficult to keep up with which companies you should be looking at when you’re pursuing your dream job. One key component to always consider for future employment opportunities is which are the most innovative media companies, those that are pushing boundaries and exploring new possibilities. Innovation drives the future. We’re only halfway through 2016, so a good place to start is to look at the companies who were considered at the top of the media jobs innovation curve last year. The good people over at Fast Company made a list early last year of the top 10 media companies in terms of innovation for 2015. Media Jobs decided to recap these for you so that you can do your own retrospective analysis and see if these companies are still worth putting on your short list. We think you’ll decide that most of them are. 1. The Washington Post A newspaper? Yes indeed. While many newspaper companies are already dead and just don’t know it yet, Amazon CEO Jeff Bezos breathed new life into the Post when he acquired it in 2013. Not only has the Post survived, it’s now thriving in the digital…
Will Grey Advertising Succeed at this Adventure?
In the modern marketing climate social media continues to gain serious ground, and micro businesses and individuals are taking more market share every year from the traditional advertising agency. This leaves ad agencies looking for new ways to build their business profitably and stay competitive. Given their closeness to the market and customers, some agencies are using their knowledge, creativity and marketing expertise to do more than just advertise. To that end, a New York advertising agency called Grey Advertising has created a new business within their existing umbrella business, Grey Group, called Grey Adventures. The Link is Creativity Grey Adventures is a new unit designed to work with clients of the ad agency to flesh out new products and services that may come to light during the process of branding and campaign development. Grey isn’t the first ad agency to move into this new area. Others have added similar units, with results such as developing toys designed for parents with paralysis to be able to play with their kids and starting an accelerator program for startup companies. In the same way that social media and online marketing have taken over large portions of the total marketing and advertising market, and that traditional careers and…
General Electric is Prepared for Octopus
Is it even possible to stand out and get noticed through advertising campaigns anymore? Of course, but in an age where almost literally everything you could ever want to know about anything is available with a few keystrokes, you may need to use octopuses raining from the sky and threatening to destroy our way of life to get attention. At least this was the idea that ad agency BBDO had for their client GE in an ad that hit various online and social channels earlier this month, and it seems to be a hit. The 60 second spot is called “Raining Octopuses” (of course), and launched March 11 as a paid spot on NowThis News and GE’s social channels. “The idea was that it would be raining something so unique and different, but it had to rain something really bizarre, and it had to disrupt,” said Andy Goldberg, chief creative officer at GE. So, an octopus. As in disrupt the kinds of things that GE holds together, such as the power grid. This ad is a great idea and tackles what GE is all about from a different and unique aspect, which is how they are attempting to reach a new…
Could the Sale of Yahoo become the Next Google
When we think about who the next Google or Facebook might be, we’re usually considering startups, fledgling companies, or even ideas that haven’t been properly translated into businesses yet. It’s not often that “the next big thing” is actually an old thing that just still exists. The proverbial phoenix from the ashes. And if someone said that the sale of Yahoo could become this phoenix yet to rise, I would have laughed out loud. Until recently, anyway. Yahoo has been in steady decline for years, and even though Marissa Mayer seemed a promising savior for the floundering former online king of the hill, she wasn’t able to bear the weight of the sinking ship. Okay, maybe not sinking, but Yahoo isn’t exactly gaining in popularity either. It’s floating around with its head above water, unable to figure out how to move forward. Working at Yahoo is still considered prestigious, but not like working at Google. Customers aren’t leaving in droves, but they are leaving. They have assets and infrastructure, what they need is a vision and some guidance. So it wasn’t a huge surprise when Mayer announced back in February that Yahoo would be laying off 15% of the jobs at Yahoo and auctioning…
Customizable Digital Advertising Displays that look Great on your Feet.
So have you read MediaJobs most recent article from Roy Weissman about skipping on trying to make money on the ads and just going straight to selling products? What would you say if the product being sold WAS the digital advertising outlet? Lately we’ve been going in-depth on the wearable technology front like the LED fabrics we covered and most of us have already become aware of the strides that have been made with flexible electronics, so check this out. Presently a company called ShiftWear is working hard seeking funding for their miraculous product on Indiegogo. The product being promoted is a prototype pair of shoes that have screens incorporated into them. The screens are made from flexible E‑Ink color displays, a type of super-thin digital screen that mimics the appearance of paper. Digital shoes, well, what are the implications for advertisers? On the screens you can display two types of images, static or moving, and the image presented can be customized and selected by Bluetooth communication (jobs for Bluetooth communication) via a smartphone app or tablet. You could even display photographs. The idea is to let users browse, download, and program designs for the shoes. Art can be created…
