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Advertising

Is Native Advertising a Cover-Up or Cure for Bad Content

Is Native Advertising a Cover-Up or Cure for Bad Content?

Could Native Adver­tis­ing be a waste of mon­ey? “…you may not want to tell any­one but if my client has a great sto­ry to tell or some­thing inter­est­ing to say we can get it placed with jour­nal­ists. If they don’t have any­thing inter­est­ing to say they

Why video will kill the banner ad in online advertising

Every good busi­ness devel­op­ment man­ag­er with an inter­est in boost­ing online adver­tis­ing sales must keep his or her com­mer­cial radar fine­ly tuned on the lat­est mar­ket trends; and one dig­i­tal adver­tis­ing expert con­fi­dent­ly pre­dicts that the trend to watch is video adver­tis­ing. In a blog

Why ad agency account managers should support data collection

In a recent blog which should meet with the full agree­ment of most art direc­tors and account man­agers in online adver­tis­ing agen­cies, a Lon­­don-based solic­i­tor has made a com­pelling argu­ment against over-reg­u­la­­tive leg­is­la­tion which may need­less­ly con­strict the busi­ness of tar­get­ed adver­tis­ing (or OBA, online