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Advertising

Intelligent, Quality Content Marketing has come to New York: Meet Ideal Media

Can­ny busi­ness devel­op­ment man­agers eager to get the low-down on the hottest new devel­op­ments in Adland might spend a lit­tle time famil­iar­iz­ing them­selves with Ide­al Media, a New York-based start­up that takes an intel­li­gent approach to native con­tent adver­tis­ing. Con­tent pro­mo­tion + con­tent creation =

The saboteur of ad targeting gets a new job in an ad agency

What should a senior art direc­tor do when faced with a bril­liant young grad­u­ate stu­dent whose the­sis project near­ly blew dig­i­tal ad tar­get­ing to pieces? Run? Hide? Nope: hire her. Inside the tent That’s exact­ly what Jeff Ander­son, the co-exec­u­­tive cre­ative direc­tor of New York ad agency