Is Salesforce a Great Place to Work? -

Wednesday, June 26, 2019

Is Apple a Great Place to Work? -

Wednesday, June 19, 2019

Do I want to work at Adobe? -

Wednesday, June 12, 2019

NVIDIA, why work here? -

Friday, June 7, 2019

Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
Jobs are in Los Angeles?

Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

Why You Want a Job at Twitter -

Monday, February 5, 2018

How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Why You Want to Work at Snapchat -

Wednesday, January 24, 2018

Why You Want to Get a Job at Vogue Magazine: -

Thursday, January 18, 2018

Is it Better to work at Buzzfeed or The New York Times? -

Friday, January 12, 2018

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

Executive Editor Job at Philadelphia Gay News -

Friday, November 10, 2017

Making Job Search Easier by Finding the Great Companies First

Find a
Title/Keywords Company Name
City, state or zip (optional)

Can New York ecommerce startup Grand St do for indie hardware designers what Etsy did for indie crafters?

Even a novice ecommerce analyst would concur that if an ecommerce startup manages to achieve a repeat-buyer rate of 40 percent and crosses the $1 million mark in revenues after just six months of trading, it’s onto a pretty hot business idea. And this is precisely what Grand St., the New York startup aiming to become the Etsy of electronics, has done.

Etsy for electronics 

Co-founder Amanda Peyton realized that there are tens of thousands of hardware startups in existence, creating seriously snazzy consumer gadgets that you simply won’t find in stores. Things like “Everpurse”, a bag that doubles as a smartphone recharger, or modular robotic kits, or “smart” dog collars. The list goes on.

After curating a small daily selection of goods since its launch last July, the startup decided last month to expand its ecommerce store into a larger marketplace for indie hardware designers. Aptly named “Marketplace”, the new initiative has a number of key features which seasoned ecommerce analysts will recognize have real potential to make it the electronics version of Etsy.

Firms with products ready for purchase can list them on Grand St, which takes an 8 percent cut of the sales. But Marketplace will also cater to indie firms which have products not quite ready to ship: they’ll be able to list their wares for pre-order up to six months before they’re consumer-ready. Grand St won’t charge for these items but it will require proof that the product has been funded and that manufacturing has started (it’s restricted first batch of firms in this category to crowdfunded projects to weed out bad actors and overlong wait times). Finally, firms wanting customer feedback on their new gizmos can list their products on Marketplace under “Beta”, where customers will be sent the item in exchange for feedback.

A new community 

The business-savvy ecommerce analyst will quickly appreciate that the indie market in consumer electronics has been hard to find, not least because of the expense involved for a small bunch of individuals to create a prototype. Crowdfunding initiatives like Kickstarter, HWTrek and Dragon Innovation have put paid to difficulties like that, however.

Grand St.’s Marketplace really does have the potential to do for indie hardware designers what Etsy did for the making and crafting community. Peyton believes it’s “the future of electronics.”

Print Friendly, PDF & Email
Leave A Comment

You must be logged in to post a comment.