:

Executive Editor Job at Philadelphia Gay News -

Friday, November 10, 2017

Why You Want a Job at Twitter -

Monday, November 6, 2017

How fast is this Blockchain thing going to take over? -

Wednesday, November 1, 2017

How is VNTANA Creating Social Augmented Reality with Hologram Technology? -

Monday, October 30, 2017

Doob 3D Could Replace the Photo Industry with Real-Life Sculptures -

Sunday, October 29, 2017

Why You Want to Work at Snapchat -

Tuesday, October 24, 2017

What Will Making a VR Game While in Virtual Reality be like? -

Tuesday, October 24, 2017

Techcrunch Interviews: Infinite Analytics Can they Predict What you Will Buy Next? -

Thursday, October 19, 2017

Can SyncThink Read Your Mind? -

Wednesday, October 18, 2017

Is 360 Video the Future of Media? -

Wednesday, October 18, 2017

Tesla – Why you want to work at Tesla The Future of Cars – 1000 Jobs Available -

Tuesday, October 3, 2017

Nielsen Why You Want to Work at this Digital Transformation Organization -

Monday, October 2, 2017

Yext Why You Should Work There – Scaling Local Information Globally -

Friday, September 29, 2017

Why You Want to Get a Job at Vogue Magazine: -

Sunday, September 10, 2017

Is it Better to work at Buzzfeed or The New York Times? -

Tuesday, August 29, 2017

B2B Sales Representative Opportunity in Toronto -

Monday, August 28, 2017

Why Get a Job at Business Insider? -

Tuesday, August 22, 2017

2000 Jobs at Comcast – Why Work at Comcast? -

Tuesday, August 15, 2017

Should You Work at HBO or Netflix? -

Tuesday, August 8, 2017

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Monday, July 31, 2017

Making Job Search Easier by Finding the Great Companies First

Find a
JOB
Title/Keywords Company Name
City, state or zip (optional)
 

BuzzFeed, New York’s startup “media company for the social age”, looks set to double its revenues in 2014

Informed social media managers will be aware that New York startup BuzzFeed announced a record profit back in August. And the trend appears to be continuing – the company has recently forecast revenues of around $120m for 2014, double the figure for 2013.3

Even the most battle-hardened social media managers would concede that under the stewardship of its founder and CEO, Jonah Peretti (the same Jonah Peretti who co-founded the Huff Post), BuzzFeed’s progress has been impressive.

An advertising magnet?

The projection for 2014 is reportedly dependent on the number of advertising deals the startup manages to secure during the year; but in August, a NewsWhip study revealed that the vanguard online publisher had accrued 15.9 million likes, shares and comments on Facebook alone in a single month. Advertisers won’t need much persuading that BuzzFeed is a pretty safe bet for reaching audiences. Big names like Toyota Motor Corp and GEC are already on board.

Publishing appealing and engaging news content, quizzes and lists online that are designed for sharing on social media, BuzzFeed has fast become one of New York’s hottest social media startups. People just love sharing its content – and with lists like “The 29 Most Important Twerking Moments Of 2013”, who wouldn’t?

It attracted over 130 million unique visitors in November – the startup’s biggest ever traffic volume for a single month (more than it attracted in its first four years in fact). Ok, this was helped by an alteration in Facebook’s algorithm which now highlights more BuzzFeed stories in user news, but it’s also a sign of the startup’s rising success.

Intelligent native 

Peretti has taken a highly intelligent approach to native advertising, eschewing banner ads (unlike most traditional news sites) in favor of sponsored versions of its content designed for advertisers, like the recently added GIF feed which promotes Google+ Photos or features that promote the state lottery’s seasonal holiday scratch-off games (most recently, winter attractions in New York).

Pretty much all social media managers would agree that Peretti’s primary aim for BuzzFeed – that it functions as an engine for viral content – has been admirably realized. The earlier use of algorithms to choose stories has given way to a human editorial team as the company has grown (it now employs 300 people) and it’s branched out to include video as well as text content.

Print Friendly, PDF & Email
Leave A Comment

You must be logged in to post a comment.