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Is Bittorrent Going to be Your New Cable Company?

Is Bittorrent Going to be Your New Cable Company?

When you’re considering companies to apply with for jobs in media, specifically jobs in online video or streaming music, you might have companies like Spotify, Netflix, or even YoutTube on that list. Most of you, we’re going to bet, don’t have Jobs at Bittorrent on the list, even towards the bottom. Maybe you should reconsider that.

You don’t want to work for a pirating company, you say. That makes sense, considering your employment there could be in much more tenuous than at other, more legitimate companies. But what if Bittorrent was completely on the up and up? What if there was no pirated content at all? What if – although it sounds more than strange – there weren’t even any torrents involved? How over the top would that be?

Bittorrent is making a bid to move into the streaming video and streaming music space and compete with the best of them. Well, sort of. The catalog available through the company’s newest venture, known as Bittorrent Now, will be mostly artists you’ve never heard of. However, they will all be legit and the content will be what’s been uploaded by the artists themselves. What a strange twist. To untwist it slightly, the old familiar peer-to-peer distributed networking model will come back into play after the dust has settled, according to the company.

Nevertheless, we already have YouTube, Vimeo, and others for online video. We have more players than we can shake a stick at for streaming music. And how many people want to wade through thousands of artists they’ve never heard of? Bittorrent is hoping quite a few. In fact, they have grandiose visions of where things could go from here, which might even include replacing your cable tv with a host of indie films and videos (and music, we can’t forget the music). Now that’s what we call OTT. Here are some current OTT Jobs.

But let’s keep things in reality for now. Bittorrent Now is available as an Android app currently, with iOS and Apple TV apps coming soon. And frankly it’s hard to imagine it competing with the heavy hitters for mainstream dominance. On the flip side of that coin, Millennials have proven to be a fickle bunch who love to buck tradition and find new ways of doing almost anything, so there could be a solid future in store for the company best known for – let’s be honest – criminal activity. And as I recall, Pandora and other similar services were supposed to be “music discovery” services that would bring new stuff into our lives that we might nit have discovered otherwise. Anyone who’s listened to Pandora in recent years wouldn’t have a clue that was an original purpose of the service.

Media Jobs isn’t in the business of predicting winners and losers, so we’ll keep this unbiased. For those who love to find the next big thing years before anyone else has heard of it or them, Bittorrent Now sounds like a dream come true. As long as they’re disillusioned with SoundCloud. And various other offerings. Still, the company is definitely resilient, and resilience goes a long way in a climate that’s as steady and constant as a lava lamp. So maybe they will be your new cable company. Who knows?

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