:

Content Editor at Ultimate Performance, the world’s only global personal training business -

Friday, February 7, 2020

Is Salesforce a Great Place to Work? -

Wednesday, June 26, 2019

Is Apple a Great Place to Work? -

Wednesday, June 19, 2019

Do I want to work at Adobe? -

Wednesday, June 12, 2019

NVIDIA, why work here? -

Friday, June 7, 2019

Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
Jobs are in Los Angeles?
-

Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

Why You Want a Job at Twitter -

Monday, February 5, 2018

How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Why You Want to Work at Snapchat -

Wednesday, January 24, 2018

Why You Want to Get a Job at Vogue Magazine: -

Thursday, January 18, 2018

Is it Better to work at Buzzfeed or The New York Times? -

Friday, January 12, 2018

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

Making Job Search Easier by Finding the Great Companies First

Find a
JOB
Title/Keywords Company Name
City, state or zip (optional)
 

The Biggest Name in the Media Industry is the Last Name You’d Expect

They’re one of Apple’s pri­ma­ry part­ners, appear­ing at keynotes for new Apple prod­uct launch­es. They are slat­ed to engage in 400,000 hours of stream­ing live video in 2014, and rev­enues for the year are esti­mat­ed at $800 mil­lion. By 2016, their rev­enue pro­jec­tions will hit $1 bil­lion. They’re among the most pop­u­lar choic­es for con­tent infra­struc­ture, and one of the biggest media com­pa­nies in the coun­try. This com­pa­ny isn’t known as a media giant; they’re far more rec­og­niz­able in oth­er cir­cles, though.

 

One of the biggest media com­pa­nies in the indus­try right now is actu­al­ly MLB Advanced Media, the tech com­pa­ny of Major League Base­ball.

How Major League Base­ball Became a Media Indus­try Giant

With their inno­v­a­tive approach to media, MLB’s tech divi­sion is now con­sid­ered more of a media com­pa­ny than a base­ball orga­ni­za­tion. MLB Advanced Media began with MLB.com, and was fund­ed through an agree­ment with the thir­ty base­ball clubs which com­prised of $1 mil­lion each year over a four-year span. The esti­mat­ed cost was $120 mil­lion, but MLB Advanced Media began turn­ing a prof­it three years lat­er. After invest­ing less than $75 mil­lion, investors start­ed to see ROI, and now those thir­ty own­ers are earn­ing annu­al div­i­dends.

Pio­neer­ing Stream­ing Sports and the Media Indus­try

While many sports leagues offer stream­ing video sys­tems which are only in their infan­cy, MLB Advanced Media rolled out MLB.TV in 2002 in order to take advan­tage of untapped rev­enue sources stem­ming form the large num­ber of games each sea­son. On the back of the pio­neer­ing stream­ing ser­vice came June 2014’s 120 Sports, anoth­er trail­blaz­ing ven­ture which involves mul­ti­ple leagues, includ­ing the NHL, the PGA Tour, NBA, NASCAR and col­le­giate games. With the pur­chase of Tickets.com, MLB Advanced Media was able to fur­ther secure its posi­tion as a media giant by improv­ing the way cus­tomers buy tick­ets to live games.

With lit­tle fan­fare, MLB Advanced Media has posi­tioned itself as one of the biggest and most suc­cess­ful tech star­tups in the nation. “I think it’s not only one of the great sto­ries in Amer­i­can sports busi­ness in the past twelve years,” says league com­mis­sion­er Bud Selig, “But one of the great sto­ries in Amer­i­can busi­ness.”

 

 

Pho­to cour­tesy of Flickr

Print Friendly, PDF & Email
Leave A Comment

You must be logged in to post a comment.