The Social Media Marketing Manager will be responsible for social media efforts designed to increase brand awareness and engagement in promoting tune-in/streams/views for MTV World’s long form series on various platforms. Creativity in content creation is an extremely important part of this role. This includes social efforts that are part of marketing plans across various online communities and social platforms. You must have a complete and instinctive understanding of social networks, new trends and how they can be leveraged collectively to drive impact, loyalty and engagement.
Who is the ideal Social Media Manager for MTV?
You will be expected to strategize, produce/create innovative content, schedule, publish and occasionally live tweet. Provocative and compelling creativity in producing social media content across multiple social platforms – community development of Facebook pages and Twitter profiles, image and video sharing platforms (Instagram, Vine, Snapchat, etc.) and social blogging (Tumblr). This person will also be responsible for managing content on the YouTube platform.
Managing official communities across social media including Facebook, Twitter, Instagram and Tumblr as well as social media asset creation and management with tracking of social content. Reporting online buzz regarding programming. Identifying new opportunities for marketing based on social media insights, existing data and content – and executing on these ideas to build an online engaged community. Maintain awareness of industry trends and the competitive landscape, including social media best practices, emerging social tools, etc. and ongoing monitoring of peer accounts/efforts. Exploring new social media marketing opportunities for MTV World.
Knowledge of Fashion, Film, Music, and Activism content and relevant players in these categories. Ability to act as a social content curator activating fan communities. Experience/proven success with social media publishing and community development, monitoring and measurement platforms. Excellent verbal and presentation skills, creative writing and story-telling skills. Experience working with Photoshop. Motivated self-starter and solutions oriented problem solver. At least 3 ‑5 years of relevant experience.
What does MTV say about the services they provide?
MTV World is a division focused on creativity and innovation in television and new media. We specialize in music & pop culture with an edge, producing original TV and editorial content, websites, apps, and innovative integrated marketing for global brand partners.