Cheryl Ross lives for change. As a writer specializing in the startup world of media companies, Cheryl is always looking for the next big thing. Having moved through many media jobs Cheryl finally realized that rather than be doing a media job she wanted to be writing about them. With 10+ years experience as a journalist following entrepreneurs Cheryl is now focused on finding great companies that will be the next market disrupters. When she is not uncovering the next best idea Cheryl finds herself going the extra mile, literally, as a lifelong bicycler. Out to break her current 110 miles record she sometimes thinks she should live in San Diego instead of New Jersey.